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Exam 12: Managing Marketing Channels and Supply Chains

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Question 51

Multiple Choice

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Which is the most common form of distribution intensity used today?

A) selective distribution
B) intensive distribution
C) extensive distribution
D) exclusive distribution
E) concentrated distribution

F) D) and E)
G) All of the above

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Question 52

Multiple Choice

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IGA and Ben Franklin variety and craft stores represent

A) service-sponsored retail systems.
B) wholesaler-sponsored voluntary chains.
C) retailer-sponsored cooperatives.
D) administered cooperative systems.
E) manufacturer-sponsored cooperatives.

F) C) and D)
G) B) and D)

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Question 53

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A channel that includes intermediaries that are between the producer and consumer and perform numerous channel functions is referred to as a(n)

Which of the following statements regarding supply chains is most accurate?

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is the definition of a(n) __________.

A small electronics company manufactures a line of low- to moderate-quality stereo components that are distributed through wholesalers to mass-market retailers such as Walmart.The electronics company has begun production of a small line of high-quality,professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the U.S.How should the small electronics company best distribute its new products?

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

Marketing channels help create value for consumers through four utilities.These utilities are

MachineTools.com sells grinders,boring mills,and engine lathes.Its website lists products from over 700 machinery manufacturers,2,500 distributors of new equipment,and 650 dealers of used inventory for sale.MachineTools.com relies on a well-established channel of manufacturers,distributors,and machinery dealers to provide the merchandise that is sold through this

Channel conflict that arises when one member bypasses another member and sells or buys products direct is referred to as __________.

Assembling and protecting products at a convenient location to offer better customer service would be an example of a __________ function.

Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively?

Mail order selling,catalog sales,telemarketing,and televised home shopping are all examples of

Amazon uses supply chain and logistics management to

Which of the following would be a source of vertical conflict?

The two types of channel conflict are

John Deere manufactures and distributes industrial and farm equipment.These types of equipment are considered to be specialty products.Which type of market coverage does John Deere likely use?

Intensive distribution refers to

Sports Port,a motorcycle and fishing boat retailer located in a small northern Minnesota town,was the world's largest dealer for Crestliner fishing boats.In order to meet the demand of his many customers,the owner of Sports Port works with a wide variety of channel members,ranging from the manufacturer of the boats to trucking firms,other retailers,and even detailers (firms that clean,polish,and wax boats) .Such a diverse channel of distribution often resulted in channel conflict.However,due to his strong consumer following,the owner of Sports Port had the power to resolve disputes between channel members.The owner of Sports Port serves as the __________ in the channel of distribution.

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers that carry the same manufacturer's brands,is referred to as __________.