Question 1

Sasha watches television, creeps on her friends' Facebook pages, and texts her best friends at the same time. What term would your text use to describe Sasha's behavior?

Accepted Answer

A)   media multitasking
B)   media converging
C)   techno-tasking
D)   narrowcastingE) A) and B)
F) B) and D)

Question 2

Entertainment that appeals to most people's baser instincts, typified by lurid, sensational images and news stories charged with sex, violence, scandal, and abuse, is referred to as

Accepted Answer

A)   reality television.
B)   low culture.
C)   narrowcasting.
D)   mind candy.E) A) and D)
F) A) and B) B

Question 3

Individuals and groups that have the power to control the creation and distribution of information and entertainment are referred to as

Accepted Answer

A)   executives.
B)   gatekeepers.
C)   journalists.
D)   producers.E) B) and D)
F) None of the above

Question 4

Media convergence may be a good thing in that a greater variety of voices are contributing to the public conversation about various ideas and subjects. Society benefits when more of these voices are included in the public dialogue. These statements reflect which concept?

Accepted Answer

A)   social capital
B)   marketplace of ideas
C)   digital disparities
D)   piracyE) B) and C)
F) All of the above B

Question 5

The merging of traditional mass communication with digital computing and telecommunication technologies is called

Accepted Answer

A)   media expansion.
B)   media pervasion.
C)   media convergence.
D)   media multitasking.E) All of the above
F) C) and D)

Question 6

Which theory explains the following scenario? Your little brother is a huge fan of WWE Wrestling. After he and his friends watch several matches, you observe them beginning to act out their own wrestling matches, shouting at one another and jumping off the couch trying to pin one another.

Accepted Answer

A)   media convergence theory
B)   social cognitive theory
C)   monkey-see-monkey-do effect
D)   cultivation theoryE) B) and C)
F) None of the above

Question 7

Which theory explains why a person who watches a lot of crime shows, like CSI or Law and Order, may begin to believe that violent crime is more common than it really is?

Accepted Answer

A)   cultivation theory
B)   media convergence theory
C)   social cognitive theory
D)   third-person effectE) B) and D)
F) A) and C)

Question 8

Which of the following would be considered mediated communication?

Accepted Answer

A)   a telephone conversation
B)   a text message
C)   a television news broadcast
D)   All of the options are correct.E) A) and D)
F) A) and B) D

Question 9

Which of the following is the government not able to do?

Accepted Answer

A)   restrict the language aired on prime-time broadcast programs
B)   require cable channels to air sexually mature subject matter late in the evening when children will not be watching
C)   fine broadcast channels that display nudity in their programs
D)   require broadcast channels to censor indecent content, even in live broadcastsE) C) and D)
F) A) and B)

Question 10

______________ focuses on the way we make media choices in order to satisfy our needs and goals.

Accepted Answer

A)   Gatekeeper theory
B)   Cultivation effect
C)   Uses and gratifications perspective
D)   Social capitalE) A) and D)
F) C) and D)

Question 11

Following the devastating tsunami in Japan, Chizu, a Japanese graduate student attending school in the United States, found herself glued to the television and sometimes unable to sleep, fearing she would miss important information. We would refer to her state as

Accepted Answer

A)   information overload.
B)   media dependence.
C)   media convergence.
D)   television addiction.E) A) and B)
F) A) and C)

Question 12

As colleges move more and more of their course content to the Web they may make information more accessible to students but also need to be mindful of ___________ because not all students have access to the resources they need to access online course content.

Accepted Answer

A)   technological deserts
B)   information barricades
C)   digital disparities
D)   the Web paradoxAnswer KeyE) A) and B)
F) A) and C)

Exam 22: Media and Communication Theories and Concepts

Sasha watches television, creeps on her friends' Facebook pages, and texts her best friends at the same time. What term would your text use to describe Sasha's behavior?

Correct Answer
verified

Entertainment that appeals to most people's baser instincts, typified by lurid, sensational images and news stories charged with sex, violence, scandal, and abuse, is referred to as

Correct Answer
verified
B

Individuals and groups that have the power to control the creation and distribution of information and entertainment are referred to as

Correct Answer
verified

Media convergence may be a good thing in that a greater variety of voices are contributing to the public conversation about various ideas and subjects. Society benefits when more of these voices are included in the public dialogue. These statements reflect which concept?

Correct Answer
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B

The merging of traditional mass communication with digital computing and telecommunication technologies is called

Correct Answer
verified

Which theory explains the following scenario? Your little brother is a huge fan of WWE Wrestling. After he and his friends watch several matches, you observe them beginning to act out their own wrestling matches, shouting at one another and jumping off the couch trying to pin one another.

Correct Answer
verified

Which theory explains why a person who watches a lot of crime shows, like CSI or Law and Order, may begin to believe that violent crime is more common than it really is?

Correct Answer
verified

Which of the following would be considered mediated communication?

Correct Answer
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D

Which of the following is the government not able to do?

Correct Answer
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______________ focuses on the way we make media choices in order to satisfy our needs and goals.

Correct Answer
verified

Following the devastating tsunami in Japan, Chizu, a Japanese graduate student attending school in the United States, found herself glued to the television and sometimes unable to sleep, fearing she would miss important information. We would refer to her state as

Correct Answer
verified

As colleges move more and more of their course content to the Web they may make information more accessible to students but also need to be mindful of ___________ because not all students have access to the resources they need to access online course content.

Correct Answer
verified

Exam 22: Media and Communication Theories and Concepts

Sasha watches television, creeps on her friends' Facebook pages, and texts her best friends at the same time. What term would your text use to describe Sasha's behavior?

Correct AnswerverifiedShow Answer

Entertainment that appeals to most people's baser instincts, typified by lurid, sensational images and news stories charged with sex, violence, scandal, and abuse, is referred to as

Correct AnswerverifiedB

Individuals and groups that have the power to control the creation and distribution of information and entertainment are referred to as

Correct AnswerverifiedShow Answer

Media convergence may be a good thing in that a greater variety of voices are contributing to the public conversation about various ideas and subjects. Society benefits when more of these voices are included in the public dialogue. These statements reflect which concept?

Correct AnswerverifiedB

The merging of traditional mass communication with digital computing and telecommunication technologies is called

Correct AnswerverifiedShow Answer

Which theory explains the following scenario? Your little brother is a huge fan of WWE Wrestling. After he and his friends watch several matches, you observe them beginning to act out their own wrestling matches, shouting at one another and jumping off the couch trying to pin one another.

Correct AnswerverifiedShow Answer

Which theory explains why a person who watches a lot of crime shows, like CSI or Law and Order, may begin to believe that violent crime is more common than it really is?

Correct AnswerverifiedShow Answer

Which of the following would be considered mediated communication?

Correct AnswerverifiedD

Which of the following is the government not able to do?

Correct AnswerverifiedShow Answer

______________ focuses on the way we make media choices in order to satisfy our needs and goals.

Correct AnswerverifiedShow Answer

Following the devastating tsunami in Japan, Chizu, a Japanese graduate student attending school in the United States, found herself glued to the television and sometimes unable to sleep, fearing she would miss important information. We would refer to her state as

Correct AnswerverifiedShow Answer

As colleges move more and more of their course content to the Web they may make information more accessible to students but also need to be mindful of ___________ because not all students have access to the resources they need to access online course content.

Correct AnswerverifiedShow Answer

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B

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B

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D

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