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The chief knowledge officer (CKO) is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives.

A) True
B) False

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Explain the interrelationships of efficiency and effectiveness IT metrics.

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Efficiency IT metrics focus on technolog...

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What first-ever national appointment was made by President Barack Obama?


A) National chief security officer
B) National chief privacy officer
C) National chief technology officer
D) All of the choices are correct.

E) B) and D)
F) B) and C)

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Which of the following tracks the number of customers an organization touches for the first time and persuades to purchase its products or services?


A) Customer satisfaction
B) Usability
C) Conversion rates
D) Financial

E) All of the above
F) B) and C)

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Cory Randle is an MIS manager for an international consulting firm. Cory travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Cory using to measure his system?


A) Customer satisfaction metrics
B) Efficiency metrics
C) Effectiveness metrics
D) Benchmarking metrics

E) A) and B)
F) All of the above

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The chief data officer (CDO) is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.

A) True
B) False

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Which of the following is a type of effectiveness MIS metric?


A) Transaction speed
B) System availability
C) Usability
D) Throughput

E) All of the above
F) None of the above

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Which of the following includes the roles and responsibilities of the CPO?


A) Ensuring the speed, accuracy, availability, and reliability of the MIS
B) Ensuring the ethical and legal use of information within a company
C) Ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses
D) Ensuring that MIS strategically aligns with business goals and objectives

E) A) and D)
F) A) and B)

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Which of the following is a type of SCM metric?


A) Customer order promised cycle time
B) Customer order actual cycle time
C) Inventory replenishment cycle time
D) All of these

E) A) and D)
F) All of the above

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Which of the following is not a typical CRM metric?


A) Sales metrics
B) Service metrics
C) Marketing metrics
D) Inventory metrics

E) A) and B)
F) B) and D)

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Which of the below is an example of a critical success factor?


A) Increase in customer satisfaction
B) Increase in number of new customers
C) Increase in number of new products
D) Decrease in percentage of employee turnover

E) None of the above
F) All of the above

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Scott Brenner is the CIO of Knight Industries. Which of the following is among his primary responsibilities?


A) Advocate and communicate the MIS strategy by building and maintaining strong executive relationships
B) Determine the types of information the enterprise will capture, retain, analyze, and share
C) Ensure the efficiency of MIS systems throughout the organization
D) Develop MIS safeguards against attacks from hackers and viruses

E) C) and D)
F) B) and D)

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What does usability effectiveness MIS metric measure?


A) The ease with which people perform transactions and find information
B) The number of customers an organization "touches" for the first time and persuades to purchase its products or services
C) The amount of time a system takes to perform a transaction
D) The number of hours a system is available for users

E) A) and B)
F) B) and C)

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MIS skills gap is the difference between existing MIS workplace knowledge and the knowledge required to fulfill the business goals and strategies.

A) True
B) False

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Efficiency MIS metrics focus on the extent to which a firm is using its resources in an optimal way, while effectiveness MIS metrics focus on ________.


A) Understanding how successful a firm is at achieving its goals and objectives
B) Analyzing if a firm is doing the right things
C) Setting the right goals and ensuring they are accomplished
D) All of these

E) A) and B)
F) B) and D)

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What do most companies measure to determine the success of their websites?


A) Throughput
B) Speed
C) Traffic
D) Availability

E) B) and C)
F) A) and C)

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Describe and identify visitor, exposure, visit, and hit website metrics.

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Visitor metrics track the actual visitor...

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Define critical success factors (CSFs) and key performance indicators (KPIs), and explain how managers use them to measure the success of MIS projects.

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Metrics are measurements that evaluate r...

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The chief knowledge officer (CKO) is responsible for collecting, maintaining, and distributing the organization's knowledge.

A) True
B) False

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What are measurements that evaluate results to determine whether a project is meeting its goals?


A) Models
B) Metrics
C) Benchmarks
D) Genetic algorithms

E) A) and B)
F) B) and D)

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