A) talking head
B) press release
C) earmark-
D) trial balloon
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Multiple Choice
A) more homogenous
B) less thorough
C) more objective
D) less biased-
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Multiple Choice
A) agenda setters
B) policy entrepreneurs
C) lobbyists-
D) gatekeepers
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Multiple Choice
A) mass media
B) media conglomeration-
C) partisan press
D) fifth estate
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Multiple Choice
A) TV networks define news as what is entertaining to average viewers.
B) The media strive for quality of story rather than ratings.-
C) The media tend to report only the most important stories.
D) The media tend to pitch stories to a relatively high level of viewer sophistication.
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Multiple Choice
A) parasitic
B) symbiotic
C) cooperative
D) antagonistic-
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Multiple Choice
A) Federal Trade Commission-
B) Equal Opportunity Commission
C) Federal Communications Commission
D) Department of Media Communications
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Multiple Choice
A) It made Ford more personally likable.-
B) It made Ford seem less vulnerable.
C) It made Ford seem more qualified.
D) It made Ford seem less qualified.
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Multiple Choice
A) politically knowledgeable citizens who trust the media
B) politically knowledgeable citizens who distrust the media-
C) younger citizens who trust the media
D) older citizens who distrust the media
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Multiple Choice
A) trial balloons-
B) news houses
C) reporters' clubs
D) beats
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Multiple Choice
A) The quality of news reporting has increased considerably in an attempt to sway more viewers and more advertisers.
B) A study of a set of major newspapers found that the total number of foreign news stories in U.S.newspapers doubled between 1985 and 2014.-
C) Media organizations have cut back on their foreign bureaus and on international news.
D) Television news is increasingly viewed as a public service that benefits the media conglomerate by generating goodwill with viewers.
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Multiple Choice
A) a diminishing audience for national news and presidential messages
B) that presidential addresses receive higher Nielsen ratings today than they did several decades ago
C) more Americans read presidential addresses in newspapers,while fewer view coverage on TV-
D) that more than 50 percent of Americans can be expected to tune in to watch presidential addresses to Congress
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Multiple Choice
A) public opinion
B) policymakers' issue positions-
C) Americans' consumption of newspapers
D) Americans who do not watch TV
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Multiple Choice
A) cable news
B) social media-
C) the Internet
D) the public
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Multiple Choice
A) Young adults are more likely than other age groups to use newspapers and broadcast media as news and information sources.-
B) Young adults are less likely than other age groups to use newspapers and broadcast media as news and information sources.
C) Most Americans follow politics more frequently and with greater intensity than they follow popular culture.
D) Narrowcasting has encouraged less repetition of stories on cable news programs.
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Multiple Choice
A) adult
B) three adults-
C) six adults
D) ten adults
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Multiple Choice
A) The news consumed by the American public is more entertaining than educational.
B) Individuals have a greater need for political parties to help them make decisions.
C) Groups have greater access to spread their issues and messages to the public.-
D) The American public is better informed about politics and Congress is basing its opinions more on public opinion.
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Multiple Choice
A) favor liberals-
B) favor conservatives
C) draw the largest audience
D) put the president in a good light
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Multiple Choice
A) news
B) policy
C) media-
D) entrepreneurial
Correct Answer
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Multiple Choice
A) associated presses-
B) networks
C) trial balloons
D) beats
Correct Answer
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