Question 1

Most television shows live or die by advertising.

Accepted Answer

A) True 
 B)False

Question 2

Which term best describes the financial arrangement that most TV producers and movie studios enter into to make prime-time TV shows?

Accepted Answer

A)  Insane
B)  Above-the-line costs
C)  Deficit financing
D)  Economy of scale Fill in the BlankE) None of the above
F) A) and D)

Question 3

Must-carry rules require cable operators to assign channels to and carry all local TV broadcasts on their systems.

Accepted Answer

A) True 
 B)False  True

Question 4

Below-the-line costs for a TV program include the

Accepted Answer

A)  Writer
B)  Camera crew
C)  Actors
D)  DirectorE) None of the above
F) B) and C) B

Question 5

In TV history, the "network era" refers to which time period?

Accepted Answer

A)  Late 1950s to late 1970s
B)  1950s
C)  1930s and 1940s
D)  1980s and 1990sE) A) and B)
F) A) and C)

Question 6

In its early days, television drama drew on ____________ for many of its ideas, sets, actors, and directors.

Accepted Answer

A)  The movies
B)  Radio
C)  New York theater
D)  The music industryE) B) and D)
F) None of the above

Question 7

An hour-long television newsmagazine show such as Dateline NBC and 60 Minutes costs about twice as much to produce as a typical hour-long drama.

Accepted Answer

A) True 
 B)False

Question 8

As a result of the number of cable offerings, the four major TV networks (ABC, CBS, NBC, and Fox)no longer attract a majority of the viewing audience, as ABC, CBS, and NBC did in the 1960s and 1970s.

Accepted Answer

A) True 
 B)False  True

Question 9

In a television situation comedy

Accepted Answer

A)  Character development is emphasized over plot twists
B)  Characters change dramatically over the course of the series
C)  Characters are under a great deal of stress
D)  Characters solve a problem in each episodeE) A) and B)
F) All of the above

Question 10

Which of the following was not a factor in the decline of network control of television?

Accepted Answer

A)  Disney's purchase of ABC
B)  Fin-syn rules
C)  The Prime-Time Access Rule
D)  The rise of home videoE) A) and D)
F) A) and C)

Question 11

Anthologies did not last long on network TV because

Accepted Answer

A)  Advertisers did not like them
B)  Anthologies were expensive to produce
C)  Working- and middle-class people found them unappealing
D)  All options are correctE) A) and B)
F) A) and C)

Question 12

An Idaho teenager named Philo T.Farnsworth is credited with transmitting the first TV picture electronically.

Accepted Answer

A) True 
 B)False

Question 13

The talk show Oprah is an example of

Accepted Answer

A)  Off-network syndication
B)  First-run syndication
C)  An evergreen
D)  An O & O
E)  Hybrid syndicationF) D) and E)
G) C) and E)

Question 14

The development of cable and satellite TV has helped fragment the audience.

Accepted Answer

A) True 
 B)False

Question 15

In the landmark Midwest Video case, the U.S.Supreme Court ruled that the cable industry was a form of electronic publishing with the same First Amendment rights as print and broadcast.

Accepted Answer

A) True 
 B)False

Question 16

The development of satellites in the 1970s allowed cable to

Accepted Answer

A)  Carry more channels
B)  Provide clearer pictures
C)  Expand beyond small communities
D)  All options are correctE) B) and D)
F) A) and C)

Question 17

In TV syndication, a barter deal involves exchanging a show for a percent of ad revenue.

Accepted Answer

A) True 
 B)False

Question 18

Grey's Anatomy and CSI are both examples of chapter shows.

Accepted Answer

A) True 
 B)False

Question 19

The Closer is an example of a(n)

Accepted Answer

A)  Anthology drama
B)  Dramedy
C)  Domestic comedy
D)  Chapter show
E)  SpectacularF) C) and D)
G) A) and B)

Question 20

All syndicated programming consists of off-network reruns.

Accepted Answer

A) True 
 B)False

Exam 8: Television, Cable, and Specialization Invisual Culture

Most television shows live or die by advertising.

Correct AnswerverifiedShow Answer

Which term best describes the financial arrangement that most TV producers and movie studios enter into to make prime-time TV shows?

Correct AnswerverifiedShow Answer

Must-carry rules require cable operators to assign channels to and carry all local TV broadcasts on their systems.

Correct AnswerverifiedTrue

Below-the-line costs for a TV program include the

Correct AnswerverifiedB

In TV history, the "network era" refers to which time period?

Correct AnswerverifiedShow Answer

In its early days, television drama drew on ____________ for many of its ideas, sets, actors, and directors.

Correct AnswerverifiedShow Answer

An hour-long television newsmagazine show such as Dateline NBC and 60 Minutes costs about twice as much to produce as a typical hour-long drama.

Correct AnswerverifiedShow Answer

As a result of the number of cable offerings, the four major TV networks (ABC, CBS, NBC, and Fox)no longer attract a majority of the viewing audience, as ABC, CBS, and NBC did in the 1960s and 1970s.

Correct AnswerverifiedTrue

In a television situation comedy

Correct AnswerverifiedShow Answer

Which of the following was not a factor in the decline of network control of television?

Correct AnswerverifiedShow Answer

Anthologies did not last long on network TV because

Correct AnswerverifiedShow Answer

An Idaho teenager named Philo T.Farnsworth is credited with transmitting the first TV picture electronically.

Correct AnswerverifiedShow Answer

The talk show Oprah is an example of

Correct AnswerverifiedShow Answer

The development of cable and satellite TV has helped fragment the audience.

Correct AnswerverifiedShow Answer

In the landmark Midwest Video case, the U.S.Supreme Court ruled that the cable industry was a form of electronic publishing with the same First Amendment rights as print and broadcast.

Correct AnswerverifiedShow Answer

The development of satellites in the 1970s allowed cable to

Correct AnswerverifiedShow Answer

In TV syndication, a barter deal involves exchanging a show for a percent of ad revenue.

Correct AnswerverifiedShow Answer

Grey's Anatomy and CSI are both examples of chapter shows.

Correct AnswerverifiedShow Answer

The Closer is an example of a(n)

Correct AnswerverifiedShow Answer

All syndicated programming consists of off-network reruns.

Correct AnswerverifiedShow Answer

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