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The most significant difference between direct exporting and indirect exporting is that the exporting firm operates ________in the foreign country.


A) without paying import duties
B) without paying export duties
C) through an intermediary
D) in violation of a quota

E) B) and C)
F) A) and B)

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One major difference between contract assembly and contract manufacturing is that the domestic firm ships ________to the foreign firm.


A) products to sell locally
B) products to sell internationally
C) product components
D) technical specifications

E) A) and C)
F) A) and D)

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Why might an upstart firm developing a new type of landing gear want to locate in Quebec's advanced aerospace cluster, home to firms such as Boeing, Bombardier, Pratt & Whitney, and Rolls Royce?


A) demand conditions
B) company structure, strategy, and rivalry
C) factor conditions
D) related and supporting industries

E) A) and B)
F) C) and D)

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Briefly describe the concept of economic espionage. Give an example.

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Which of the following statements about Canadian gross domestic product (GDP) is NOT true?


A) Canada exports over 35% of GDP, making it an important trading nation.
B) The three largest importers of Canadian goods and services are the United States, Japan and the European Union (EU) .
C) Canada's gross domestic product is valued at over $1.75 trillion.
D) Canada exports over 50% of GDP, making it an important trading nation.

E) A) and C)
F) None of the above

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Which of the following is a disadvantage associated with licensing?


A) increase of profit potential
B) creates its own competition
C) complete control of the product
D) lower wages and prices

E) None of the above
F) A) and B)

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Back translation is:


A) translating words from one foreign alphabet into another.
B) retranslating a word or phrase into the original language using a different interpreter to catch errors.
C) recording the spoken word into a foreign transliteration.
D) recording the hidden meaning behind the written term.

E) B) and C)
F) A) and D)

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All of the following are suitable reasons why Target entered Canada except:


A) understanding that numerous Canadians cross-border shop at Target stores
B) large Canadian market potential
C) declining customer satisfaction in the USA
D) adoption of NAFTA by Canada and the USA

E) All of the above
F) C) and D)

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Those in favour of protectionism would never say that protectionism:


A) discourages economic dependency on foreign countries.
B) helps reduce tariffs and quotas.
C) encourages the development of domestic industries.
D) protects a nation's political security.

E) A) and B)
F) A) and C)

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When General Mills and NestlΓ© formed 'Cereal Partners Worldwide,' they created a(n)


A) restraint of trade
B) oligopoly
C) strategic alliance
D) monopoly

E) None of the above
F) A) and C)

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Coca-Cola views their business of selling soft-drinks in the North American market very different in comparison to their views of selling soft-drinks in India. Coca-Cola would be viewed as a(n) :


A) multinational firm.
B) economic intruder.
C) foreign exploiter.
D) international firm.

E) A) and B)
F) All of the above

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Briefly describe what is meant by economic infrastructure and give an example of how each element of it may affect marketing plans.

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If your primary motive were to raise prices on imports, would you use tariffs or quotas? Why?

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The PRS group maintains a website that can be used to determine:


A) whether consumers in different countries like American products.
B) a list of all companies in each country.
C) the tariffs of each country.
D) a country's political risk ratings.

E) A) and C)
F) C) and D)

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A Canadian bicycle manufacturer has formed an agreement with a firm in Thailand for them to build bikes according to detailed specifications. The Canadian firm is operating under which pretense:


A) contract manufacturing.
B) indirect manufacturing.
C) licensing.
D) foreign manufacturing.

E) A) and D)
F) B) and D)

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Briefly describe the General Agreement on Tariffs and Trade (GATT).

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A joint venture in international marketing is:


A) contracting with a foreign firm to manufacture products according to certain specifications.
B) having a company handle its own exports directly, without intermediaries.
C) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
D) when a foreign company and a local firm invest together to create a local business.

E) B) and C)
F) A) and C)

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The Dutch lead the world in the cut-flower industry because of their research in flower cultivation, packaging, and shipping-not because of their weather. This is an example of________ in their competitive advantage as a nation.


A) demand conditions
B) factor conditions
C) socio-cultural conditions
D) structural conditions

E) B) and C)
F) All of the above

Correct Answer

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The world's largest manufacturer of peppermint candy canes was in Albany, Georgia, until it could no longer afford to buy the sugar needed for its operation. It moved its manufacturing business to Mexico where there are no restrictions (as existed in the U.S.) on the amount of sugar that can be brought into the nation. The movement of this U.S. business to Mexico was caused by a(n) ________established by the U.S. Government.


A) excise tax
B) quota
C) tariff
D) blocked currency

E) B) and D)
F) B) and C)

Correct Answer

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Which of the following is an advantage inherent in the use of licensing?


A) high risk
B) high entry costs
C) the ability to gain information about the dynamics of the market
D) increased employment in the company licensing its brand or technology

E) A) and B)
F) None of the above

Correct Answer

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