Question 1

As a marketer, one thing to keep in mind is that social media users are _____.

Accepted Answer

A)   intense
B)   pragmatic
C)   interested in their favorite brands
D)   fickle
E)   loyalF) B) and D)
G) D) and E) D

Question 2

What social network did not succeed in the U.S. but has been successful in other countries?

Accepted Answer

A)   MySpace
B)   Renren
C)   Orkut
D)   Bebo
E)   FriendsterF) A) and C)
G) D) and E)

Question 3

According to the text, which is not recommended in optimizing a profile for LinkedIn?

Accepted Answer

A)   Complete a profile with as much detail as possible
B)   Post a head shot
C)   Include your job title
D)   Join up to 50 groups and participate
E)   Get recommendedF) A) and C)
G) A) and E)

Question 4

What are  the  benefits of marketing with social networks?

Accepted Answer

- Companies can find talent and new empl...

Question 5

Ryze.com was the first social network.

Accepted Answer

A) True 
 B)False

Question 6

When considering what social media platform to use, the marketer should consider whether :

Accepted Answer

A)    the target audience are consumers or professionals.
B)    the product is visual.
C)    the consumers like to collaborate.
D)    product demonstrations are needed.
E)   all of these are correct.F) A) and E)
G) A) and D)

Question 7

What is a social network site?

Accepted Answer

A)   A website where users can share thoughts and information.
B)   A photo or video sharing site.
C)   An online service where members can establish relationships.
D)   A business-to-consumer digital platform.
E)   A type of discussion forum.F) A) and D)
G) A) and E) C

Question 8

Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?

Accepted Answer

A)   Ryze
B)   Friendster
C)   SixDegrees
D)   Tribe.net
E)   MySpaceF) A) and B)
G) D) and E) B

Question 9

It is considered a best practice for companies to set up a profile on Facebook.

Accepted Answer

A) True 
 B)False

Question 10

Why are social networks so useful for businesses that sell to consumers?

Accepted Answer

A)   It costs much less than traditional advertising.
B)   Companies can easily see what the competition is doing on social networks.
C)   It is a useful medium for broadcasting messages to a large audience.
D)   They are a great way to find and reach potential customers.
E)   It does not require any technical knowledge.F) B) and D)
G) A) and E)

Question 11

Social networks blur the line between business and personal life.

Accepted Answer

A) True 
 B)False

Question 12

Discussion boards are an earlier form of social networks.

Accepted Answer

A) True 
 B)False

Question 13

If your product is visual, the best social media platform would likely be:

Accepted Answer

A)   Facebook.
B)   LinkedIn.
C)   Instagram.
D)   Orkut.
E)   a  white label network.F) A) and C)
G) C) and D)

Question 14

Explain why marketers looking to reach a global audience must consider social networks beyond Facebook.

Accepted Answer

Different social networks are ...

Question 15

Why should firms consider investing in a presence on larger social networks?

Accepted Answer

A)   They set social media trends and have the largest audiences.
B)   It is where the competition is.
C)   It is where good content has the best chance of being shared.
D)   It is where the consumers are.
E)   They will likely grow, so a presence there will pay off in the future.F) A) and E)
G) A) and C)

Question 16

Google's Orkut is a popular social network in Brazil, but not in the U.S..

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements is false ?

Accepted Answer

A)   Social networks have become an effective way to find new customers.
B)   Social networks allow companies to build brand awareness.
C)   People on social networks seek out brand relationships.
D)   Social networks serve as a channel for marketing messages.
E)   Companies can converse with target audiences on social networks.F) A) and B)
G) D) and E)

Question 18

The only platform that is inclined toward African-Americans and Hispanics is:

Accepted Answer

A)   Facebook.
B)   Twitter.
C)   Instagram.
D)   Pinterest.
E)   DiggF) A) and C)
G) B) and E)

Question 19

Large social networks are being threatened by niche social networks that cater to specific interests.

Accepted Answer

A) True 
 B)False

Question 20

For the social media marketer, "know the audience" means:

Accepted Answer

A)   understand what your target audience is thinking.
B)   understand where they hang out.
C)   meet as many as possible in person.
D)   make as many friends as possible on Facebook.
E)   all of these are correct.F) A) and E)
G) B) and D)

Exam 5: Social Media Platforms and Social Networking Sites

As a marketer, one thing to keep in mind is that social media users are _____.

Correct AnswerverifiedD

What social network did not succeed in the U.S. but has been successful in other countries?

Correct AnswerverifiedShow Answer

According to the text, which is not recommended in optimizing a profile for LinkedIn?

Correct AnswerverifiedShow Answer

What are the benefits of marketing with social networks?

Correct Answerverified- Companies can find talent and new empl...View AnswerShow Answer

Ryze.com was the first social network.

Correct AnswerverifiedShow Answer

When considering what social media platform to use, the marketer should consider whether :

Correct AnswerverifiedShow Answer

What is a social network site?

Correct AnswerverifiedC

Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?

Correct AnswerverifiedB

It is considered a best practice for companies to set up a profile on Facebook.

Correct AnswerverifiedShow Answer

Why are social networks so useful for businesses that sell to consumers?

Correct AnswerverifiedShow Answer

Social networks blur the line between business and personal life.

Correct AnswerverifiedShow Answer

Discussion boards are an earlier form of social networks.

Correct AnswerverifiedShow Answer

If your product is visual, the best social media platform would likely be:

Correct AnswerverifiedShow Answer

Explain why marketers looking to reach a global audience must consider social networks beyond Facebook.

Correct AnswerverifiedDifferent social networks are ...View AnswerShow Answer

Why should firms consider investing in a presence on larger social networks?

Correct AnswerverifiedShow Answer

Google's Orkut is a popular social network in Brazil, but not in the U.S..

Correct AnswerverifiedShow Answer

Which of the following statements is false ?

Correct AnswerverifiedShow Answer

The only platform that is inclined toward African-Americans and Hispanics is:

Correct AnswerverifiedShow Answer

Large social networks are being threatened by niche social networks that cater to specific interests.

Correct AnswerverifiedShow Answer

For the social media marketer, "know the audience" means:

Correct AnswerverifiedShow Answer

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D

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- Companies can find talent and new empl...
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C

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B

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Different social networks are ...
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