Question 1

Richard Petty and John Cacioppo define messages that generate favorable thoughts when heard and scrutinized as:

Accepted Answer

A)   objective messages.
B)   biased messages.
C)   strong messages.
D)   weak messages.E) A) and B)
F) A) and C)

Question 2

Compare and contrast the central and peripheral routes. What kinds of messages does each handle?

Accepted Answer

The central and peripheral routes are tw...

Question 3

Petty and Cacioppo claim that most messages receive middle-ground attention between the cognitive and peripheral poles, but there is a trade-off. What is this trade-off? Explain using an example from your experience.

Accepted Answer

The trade-off that Petty and Cacioppo re...

Question 4

Richard Petty and John Cacioppo refer to biased elaboration as:

Accepted Answer

A)   top-down thinking.
B)   bottom-up thinking.
C)   exponential thinking.
D)   oppositional thinking.E) None of the above
F) A) and B)

Question 5

The path of cognitive processing that involves scrutiny of message content is defined as the:

Accepted Answer

A)   peripheral route.
B)   diffuse route.
C)   direct route.
D)   central route.E) A) and D)
F) A) and C)

Question 6

Which route-the central or the peripheral-handles more messages? Why?

Accepted Answer

The central and peripheral routes are co...

Question 7

Most messages are processed ________.

Accepted Answer

The answer of Most messages are processed ________....

Question 8

Richard Petty and John Cacioppo believe motivation and ability strongly increase the likelihood that a message will be elaborated in the minds of listeners.

Accepted Answer

A) True 
 B)False

Exam 15: Elaboration Likelihood Model

The path of cognitive processing that involves scrutiny of message content is defined as the:

Correct Answer
verified

Which route-the central or the peripheral-handles more messages? Why?

Correct Answer
Answered by ExamLex AI
The central and peripheral routes are co...
View Answer

Richard Petty and John Cacioppo define messages that generate favorable thoughts when heard and scrutinized as:

Correct Answer
verified

Compare and contrast the central and peripheral routes. What kinds of messages does each handle?

Correct Answer
Answered by ExamLex AI
The central and peripheral routes are tw...
View Answer

Richard Petty and John Cacioppo refer to biased elaboration as:

Correct Answer
verified

Petty and Cacioppo claim that most messages receive middle-ground attention between the cognitive and peripheral poles, but there is a trade-off. What is this trade-off? Explain using an example from your experience.

Correct Answer
Answered by ExamLex AI
The trade-off that Petty and Cacioppo re...
View Answer

Richard Petty and John Cacioppo believe motivation and ability strongly increase the likelihood that a message will be elaborated in the minds of listeners.

Correct Answer
verified

Most messages are processed ________.

Correct Answer
verified

Exam 15: Elaboration Likelihood Model

The path of cognitive processing that involves scrutiny of message content is defined as the:

Correct AnswerverifiedShow Answer

Which route-the central or the peripheral-handles more messages? Why?

Correct AnswerAnswered by ExamLex AIThe central and peripheral routes are co...View AnswerShow Answer

Richard Petty and John Cacioppo define messages that generate favorable thoughts when heard and scrutinized as:

Correct AnswerverifiedShow Answer

Compare and contrast the central and peripheral routes. What kinds of messages does each handle?

Correct AnswerAnswered by ExamLex AIThe central and peripheral routes are tw...View AnswerShow Answer

Richard Petty and John Cacioppo refer to biased elaboration as:

Correct AnswerverifiedShow Answer

Petty and Cacioppo claim that most messages receive middle-ground attention between the cognitive and peripheral poles, but there is a trade-off. What is this trade-off? Explain using an example from your experience.

Correct AnswerAnswered by ExamLex AIThe trade-off that Petty and Cacioppo re...View AnswerShow Answer

Richard Petty and John Cacioppo believe motivation and ability strongly increase the likelihood that a message will be elaborated in the minds of listeners.

Correct AnswerverifiedShow Answer

Most messages are processed ________.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The central and peripheral routes are co...
View Answer

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The central and peripheral routes are tw...
View Answer

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The trade-off that Petty and Cacioppo re...
View Answer

Correct Answer
verified

Correct Answer
verified