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Match -A short statement usually placed near the logo that highlights the campaign direction. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience

Correct Answer

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Match -The target category that defines why a person buys. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience

Correct Answer

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Match -Determines the personality and the overall visual/verbal voice and/or style of the advertised message.


A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience

[) G) and J)
\) B) and S)

Correct Answer

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Match -Name for a specific attribute unique to a brand such as color or size. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience

Correct Answer

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Match -Refers to the communication options such as advertising out-of-home and direct marketing for example that will be used to reach the target with the advertised message. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience

Correct Answer

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Match -Those creative individuals who work outside an agency that are hired on a per project basis.


A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience

[) H) and S)
\) G) and Z)

Correct Answer

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Match -A small sample group of the target market that gathers together to discuss or use the brand in a controlled environment.


A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience

[) C) and G)
\) J) and W)

Correct Answer

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Match -The part of a brief that defines the goals or what advertising efforts need to accomplish.


A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience

[) P) and X)
\) C) and G)

Correct Answer

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Match -The section of the creative brief that tells the creative team how they will talk to the target.


A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience

[) D) and T)
\) O) and X)

Correct Answer

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Match -Refers to the age or time a brand has been in the marketplace.


A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience

[) R) and X)
\) A) and G)

Correct Answer

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Match -The representative from the brand that works with the advertising agency.


A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience

[) V) and Y)
\) P) and T)

Correct Answer

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Match -Defines how the target thinks about a product or service as compared to the competition.


A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience

[) A) and Q)
\) D) and I)

Correct Answer

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Match -Those targeted individuals most likely to use the brand or service.


A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience

[) S) and Z)
\) D) and V)

Correct Answer

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Match -The target category that breaks down the target based on lifestyle.


A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience

[) I) and M)
\) G) and L)

Correct Answer

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Match -A document usually created by the client, that organizes a brands overall environment within the market place. A) Life Cycle Stages B) Creative Strategy C) Big Idea D) Target Audience E) Brand Image F) Qualitative Data G) Key Consumer Benefit H) Tone I) Creative Team J) Quantitative Data K) Psychographics L) Media Mix M) Unique Selling Proposition N) Positioning O) Freelancer P) Geographics Q) Client R) Appeal S) Brand Benefit T) Repositioning U) Focus Group V) Brand Loyalty W) Creative Brief X) Slogan Y) Objectives Z) Detail Copy AA) Brand AB) Marketing Plan AC) Approach AD) Demographics AE) Tagline AF) Brand Feature AG) Promotional Mix AH) Behavioristics AI) Secondary Audience

Correct Answer

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