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Exam 5: Exhibitions and Trade Shows

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Question 21

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The general service contractor is hired by the ________ to handle general duties necessary to produce the show on-site.

A) President of the company
B) Show manager
C) Secretary
D) Meeting planner

E) None of the above
F) A) and B)

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Question 22

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Explain the considerations of location in planning a show.

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When planning a show, the location is a ...

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Question 23

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B2B shows are also known as:

Match the following events to whether they are an example of a US-based exhibition or a consumer show. -The Kansas Sports, Boat, & Travel Show

What is a typical business-to-business event?

Match the following events to whether they are an example of a US-based exhibition or a consumer show. -The Michigan Golf Show

Match the following events to whether they are an example of a US-based exhibition or a consumer show. -The International Foodservice Market

Which of the following is not an example of a consumer show?

When calculating ROI, which of the following should be considered as a typical expense?

The term "Exhibition"has evolved to be similar in meaning to a "trade show."

Factors that an exhibition management company considers when determining the location for a trade show or exhibition are the location cost and the ideal attendance level.

The industry of facilities being built strictly for world-class exhibitions blossomed in the mid-1900's.

At these events, attendees are pre-qualified as having the buying influence and / or the authority to make purchasing decisions:

Which of the following best describes a B2B event?

Which of the following is a reason that a company would participate in an exhibition?

Discuss the factors that go into marketing and promotion programs when planning the show.

Every show organizer should have a crisis management plan that addresses the more likely types of emergencies, such as fire, food-borne illness, demonstrations, bomb threats, terrorism, and natural disasters.

Trade fairs began in America during the English Colonial period.

________ are created by grouping standard booths together into blocks of four, nine, or larger configurations. They have aisles on four sides and can be an excellent format for a medium-sizecompany.

In the 1800's, The Crystal Palace in New York was opened for the "Great Industrial Exhibition of All Nations"featuring 13,000 exhibits from all over the world and attracted more than six million attendees.