Question 1

Emergent Markets have:

Accepted Answer

A)   Usually slow revenue growth
B)   High competitiveness
C)   No established industry rules
D)   Moderate uncertaintyE) A) and C)
F) A) and B)

Question 2

What question, as depicted in figure 5.4, is on the way from a new invention to a new firm?

Accepted Answer

A)   Will this new invention be exploited as a new venture led by a team?
B)   What is the availability of resources that previous ventures required?
C)   What new technical knowledge does my team have?
D)   Can my team work together?E) A) and B)
F) A) and C)

Question 3

Before the period of opportunity, both first movers and followers are engaged in:

Accepted Answer

A)   Low competition
B)   Venture financing
C)   An innovation period
D)   High cash flowE) B) and C)
F) A) and D)

Question 4

The extent of the value of a radical invention is known only to its inventor.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following would not make you a first mover?

Accepted Answer

A)   Taking organizational capabilities from similar firms
B)   Being in the right place at the right time
C)   Having a head start on the experience curve
D)   Starting early on important industry relationshipsE) B) and D)
F) All of the above

Question 6

The competition cycle for market share is:

Accepted Answer

A)   Market Share -> Innovations -> Value to Customers -> Demand -> Sales
B)   Market Share -> Value to Customers -> Demand -> Innovations -> Sales
C)   Market Share -> Value to Customers -> Innovations -> Sales -> Demand
D)   Market Share -> Sales -> Demand -> Value to Customers -> InnovationsE) A) and B)
F) A) and C) A

Question 7

Characteristics of an invention do not include:

Accepted Answer

A)   Importance
B)   Radicalness
C)   Breadth
D)   OpportunityE) A) and B)
F) A) and C)

Question 8

Mature Industries undergo frequent context changes.

Accepted Answer

A) True 
 B)False

Question 9

A possible disadvantage of being a first-mover is:

Accepted Answer

A)   Lower development costs
B)   Short-lived advantages as competition arises
C)   Over-willing customers
D)   Certainty in designing a productE) C) and D)
F) A) and B)

Question 10

Alphabet can fund ________ thanks to ________.

Accepted Answer

A)   moonshot companies; revenue from search and ads
B)   continual innovation; initial focus on Internet search
C)   superb performance; other hardware
D)   search engines; corporate restructuringE) A) and B)
F) A) and C)

Question 11

Radicalness measures the degree to which an invention differs from previous inventions in the field.

Accepted Answer

A) True 
 B)False

Question 12

Radical products often initially perform unfavorably along some dimensions of performance.

Accepted Answer

A) True 
 B)False  True

Question 13

The following are all listed as elements of an attractive innovation strategy except:

Accepted Answer

A)   Well-defined customer
B)   Core competencies required to exploit new technology
C)   Opportunity to take advantage of resources
D)   High benefit-to-price ratio for customersE) A) and D)
F) A) and C)

Question 14

What percent of inventions developed by independent inventors reach a market?

Accepted Answer

A)   2 percent
B)   6 percent
C)   9 percent
D)   20 percentE) A) and B)
F) A) and C)

Question 15

The invention of the electric refrigerator began with:

Accepted Answer

A)   A differentiation strategy
B)   Distinctive competencies
C)   Societal need
D)   The technologyE) A) and B)
F) A) and C)

Question 16

Which of the following is not a benefit of being a follower as opposed to a first mover?

Accepted Answer

A)   Followers benefit from additional time to commercialize new products
B)   Followers preserve their resources for the right opportunity
C)   You have a low-cost advantage by being ahead of the curve
D)   You can witness mistakes from similar firms in strategy and executionE) C) and D)
F) B) and D) C

Question 17

Google's success is a demonstration of the "Power of Free."

Accepted Answer

A) True 
 B)False

Question 18

Which of the following are factors of technology innovation?

Accepted Answer

A)   Feasibility
B)   Industry Analysis
C)   Performance
D)   ManufacturabilityE) A) and D)
F) B) and C)

Question 19

In figure 5.5, about how far into the lifespan of the innovation does it reach the mainstream market?

Accepted Answer

A)   5 percent
B)   30 percent
C)   50 percent
D)   70 percentE) A) and C)
F) B) and D)

Question 20

A firm is said to have the first-mover advantage if they are the first to cross the chasm.

Accepted Answer

A) True 
 B)False

Exam 5: Innovative Strategies

Emergent Markets have:

Correct AnswerverifiedShow Answer

What question, as depicted in figure 5.4, is on the way from a new invention to a new firm?

Correct AnswerverifiedShow Answer

Before the period of opportunity, both first movers and followers are engaged in:

Correct AnswerverifiedShow Answer

The extent of the value of a radical invention is known only to its inventor.

Correct AnswerverifiedShow Answer

Which of the following would not make you a first mover?

Correct AnswerverifiedShow Answer

The competition cycle for market share is:

Correct AnswerverifiedA

Characteristics of an invention do not include:

Correct AnswerverifiedShow Answer

Mature Industries undergo frequent context changes.

Correct AnswerverifiedShow Answer

A possible disadvantage of being a first-mover is:

Correct AnswerverifiedShow Answer

Alphabet can fund ________ thanks to ________.

Correct AnswerverifiedShow Answer

Radicalness measures the degree to which an invention differs from previous inventions in the field.

Correct AnswerverifiedShow Answer

Radical products often initially perform unfavorably along some dimensions of performance.

Correct AnswerverifiedTrue

The following are all listed as elements of an attractive innovation strategy except:

Correct AnswerverifiedShow Answer

What percent of inventions developed by independent inventors reach a market?

Correct AnswerverifiedShow Answer

The invention of the electric refrigerator began with:

Correct AnswerverifiedShow Answer

Which of the following is not a benefit of being a follower as opposed to a first mover?

Correct AnswerverifiedC

Google's success is a demonstration of the "Power of Free."

Correct AnswerverifiedShow Answer

Which of the following are factors of technology innovation?

Correct AnswerverifiedShow Answer

In figure 5.5, about how far into the lifespan of the innovation does it reach the mainstream market?

Correct AnswerverifiedShow Answer

A firm is said to have the first-mover advantage if they are the first to cross the chasm.

Correct AnswerverifiedShow Answer

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A

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Alphabet can fund thanks to .

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True

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C

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