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Picture in your mind's eye the graph of a profit-maximizing monopolist. If its cost curves-both ATC and MC-shift upward while its demand curve remains unchanged, the monopolist will


A) decrease price and increase output
B) decrease both price and output
C) increase price and decrease output
D) increase both price and output
E) keep both price and output at the same level

F) A) and D)
G) C) and E)

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  -Sam's hamburger shop, represented by Exhibit K-1, is a monopolistic competitor A)  making a profit of $100 B)  producing an economically efficient output level of 50 hamburgers C)  in long-run equilibrium at 50 units of output D)  taking in $400 of revenue E)  who can expect new entrants to the market -Sam's hamburger shop, represented by Exhibit K-1, is a monopolistic competitor


A) making a profit of $100
B) producing an economically efficient output level of 50 hamburgers
C) in long-run equilibrium at 50 units of output
D) taking in $400 of revenue
E) who can expect new entrants to the market

F) A) and D)
G) All of the above

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We know that in the long run, perfectly competitive firms produce where MR = MC andend up making zero economic profit. The profit-maximizing output level for a monopolist is where


A) price is maximized
B) quantity is maximized
C) ATC curve is minimized
D) maximum efficiency is achieved
E) MR = MC

F) C) and D)
G) B) and E)

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In the long-run, profits will exist for firms in monopolistically competitive firms but not monopoly.

A) True
B) False

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Economies of scale means


A) average total cost rises as firm size and output increase
B) average total cost falls as firm size and output increase
C) small firms have a cost advantage over large firms
D) monopolistically competitive firms charge less than a monopoly
E) a monopoly makes more economic profit than a perfectly competitive firm

F) B) and C)
G) A) and E)

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According to Alfred Marshall, small firms produce a good more efficiently than a monopoly.

A) True
B) False

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One reason why firms in monopolistically competitive markets earn zero profit in the long run is because


A) product differentiation disappears
B) barriers to entry become prohibitive
C) the price elasticity of demand for each firm falls to zero
D) so many firms enter the market that each firm's demand curve eventually becomes tangent to the firm's ATC curve
E) each firm's ATC curve shifts upward to eventually become tangent to its demand curve

F) All of the above
G) D) and E)

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Product differentiation


A) refers to the attempt of firms to make their goods look like those of the other firms in the industry
B) refers to the attempt of firms to make essentially substitutable goods look different in the minds of the consumers
C) refers to the advantage big firms have in research and development
D) is a common characteristic of a perfectly competitive market structure
E) is only employed in a monopoly market structure

F) C) and D)
G) B) and D)

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The monopolist, unlike the perfectly competitive firm, continues to earn an economic profit in the long run because


A) it can charge a higher price than its competitors and not lose market share
B) it can innovate, using its profit as research investment
C) it can out-compete its competitors
D) it has considerable market share
E) of impossible-to-overcome barriers to entry

F) A) and D)
G) A) and C)

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Under which of the following conditions could the monopoly price be less than the price that would result in perfect competition? When there are


A) diminishing marginal returns
B) substantial economies of scale
C) higher unit costs
D) increasing costs
E) constant returns to scale

F) A) and C)
G) B) and C)

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The monopolist's demand curve is


A) downward sloping and identical to the market demand curve
B) downward sloping and identical to the marginal revenue curve
C) downward sloping and lies below the marginal revenue curve
D) a horizontal line at a price consistent with maximum profit
E) a U-shaped curve that lies above the U-shaped ATC curve

F) C) and E)
G) B) and D)

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Tara runs the only one-hour photo lab for 300 miles around, in an isolated west Texas town. Her lab technician explains to Tara that she is not producing the level of output that would minimize her average total costs. The lab technician tells her that she should lower her price in order to increase her number ofcustomers. Tara rejects her technician's analysis. Why doesn't she take her technician's advice?

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Tara has a monopoly in one-hour photo pr...

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If a firm is earning a normal profit, but zero economic profit, at the point where MR = MC, the firm should


A) shut down
B) increase output and decrease price
C) increase output and increase price
D) decrease output and increase price
E) remain at its current level of output

F) All of the above
G) A) and B)

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Explicit costs would include


A) the rent paid by a business owner for office space
B) the interest loss of the business owner on money withdrawn from his/her savings account and invested in the business
C) the loss of rent on a building the business owner owns and uses in his/her business
D) the opportunity costs of the business owner's time
E) the use of tools owned by the business owner and dedicated to the business

F) B) and C)
G) A) and E)

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The firm's demand curve in monopolistic competition slopes downward because


A) there are strong barriers to entry in the industry
B) of product differentiation among the goods firms produce
C) only few firms exist in the industry
D) the market demand curve is downward sloping
E) the market demand curve is horizontal

F) A) and B)
G) A) and C)

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Because its market share is insignificant, a perfectly competitive firm faces an inelastic demand curve.

A) True
B) False

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Sue's bagel shop faces many local competitors and has recently begun an advertising campaign which


A) is likely generic advertising about the benefits of bagel consumption
B) demonstrates of her firm's monopoly status
C) differentiates her product from that of other firms
D) will shift the bagel supply curve inwards (leftward)
E) will lower bagel production costs

F) B) and C)
G) A) and B)

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Suppose your accountant told you that the economic profit you made last year was $50,000. You would be pleased because the $50,000 represents your total revenue minus


A) implicit costs
B) monetary costs
C) explicit costs
D) both implicit costs and explicit costs
E) the difference between explicit and implicit costs

F) A) and D)
G) A) and E)

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Suppose the baseball card industry is monopolistic. We know then that for the monopolist,


A) price elasticity of demand everywhere along its demand curve is infinite
B) price elasticity of demand everywhere along the demand curve is zero
C) as price increases, marginal revenue decreases
D) as price decreases, marginal revenue decreases
E) price equals marginal revenue everywhere along its demand curve

F) A) and E)
G) A) and B)

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  -The firm in Exhibit K-9 produces in which type of market structure? A)  monopoly B)  oligopoly C)  perfect competition D)  monopolistic competition E)  not sufficient information to tell -The firm in Exhibit K-9 produces in which type of market structure?


A) monopoly
B) oligopoly
C) perfect competition
D) monopolistic competition
E) not sufficient information to tell

F) A) and D)
G) All of the above

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