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Exam 14: Exploring Social Media and E-Business

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Question 71

Multiple Choice

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Website designers,Web masters,and programmers belong to which of the following specialized e-business resources?

A) Human
B) Financial
C) Material
D) Informational
E) Digital

F) A) and E)
G) B) and C)

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verified

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Question 72

True/False

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Social games are an area of growth in social media.

A) True
B) False

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Question 73

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The growth of the Internet has created some new customer needs that did not exist before the creation of the Internet.

Abroad Standard,Inc.(ASI) Abroad Standard,Inc.(ASI) ,sells its products through the Internet.Erica is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Erica's company and ASI have been electronic,saving both time and energy. Although transaction costs are reasonable,ASI has encountered financial problems with high production costs.Ronald,a veteran employee of ASI,suggested to senior management that certain aspects of production may need to be handled by other,more efficient companies.Ronald also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet. -Refer to Abroad Standard,Inc.Ronald suggested that the company ____ part of production.

Which of the following can be most closely associated with "outsourcing tasks"?​

Harry has begun to use social media to promote his housewares business.He has opened Instagram and Twitter accounts and makes daily posts with pictures of new items he has in the store.He has a company Facebook page and posts fun useful articles that require the use of items he sells in his store.He also runs contests such as "What is this?" that show a unique kitchen gadget.At the end of a week,the first person who posted the correct identification for the gadget,wins the gadget.Harry has the winner message their contact information to him so he can mail the item.The contact information is entered into the company database so other promotional materials can be sent to him or her.He would like to do more with social media and is considering opening a company website that can be used to share information to increase customers' knowledge about its products and services and build trust.The site would permit customers to provide feedback through comments and carry on a dialogue as people rather than just existing as potential customers.What additional social media is Harry considering incorporating into his social media plan?

Advertising and the sales revenues earned from sales conducted over the Internet are popular

With ____,community members are the editors and gatekeepers of the content of a site.

Which of the following is not one of the top four social networking sites used by business?

Describe some of the ways that a business may choose to interact with other businesses or existing or potential consumers through social media.

Sources of revenue flowing into the firm are referred to as revenue streams.

External forces that affect e-business include all of the following except

A podcast is a website that allows a company to share information.

A firm's information database and available financing would be considered internal forces that affect the development of e-business.

All social media plans have a defined,clear start and stop date.

​The amount of sentiment expressed by social media users

Patti's Pet Shoppe is socially active regarding protection of domesticated animals and maintaining habitat for wild animals that live on the fringes of her community.She posts signs in her business about special events,speakers,clinics,and other events that she hosts to educate the public about the issues in her community,but so far has not been able to generate the support or involvement she had hoped for.She recently joined a MeetUp group for amateur guitar players and is thinking of starting one for animal lovers.If she wants to use the most popular social media website to connect with animal lovers in her community,what social media should she use?

____ are used to describe a typical customer of an e-business in terms of age,income,gender,and ethnicity.

Even if a business's core customers do not use social media and social networking sites,businesses should still be devoting major resources to developing their social media presence.

Number of fans and number of likes are typical measurements for