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A growth strategy is designed to increase the scale or scope of a corporation's operations.

A) True
B) False

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True

Which of the following strategies is appropriate for companies in industries where buyer preferences do not converge across national borders?


A) retrenchment strategy
B) global strategy
C) multidomestic strategy
D) mass customization strategy

E) A) and B)
F) A) and C)

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All parties ranging from suppliers and employers to consumers who are affected by a company's activities are called its stockholders.

A) True
B) False

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The main benefit of a global strategy is that it allows companies to monitor buyer preferences closely in each local market.

A) True
B) False

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A low-cost leadership strategy typically requires a company to have a large market share.

A) True
B) False

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A(n) ________ structure separates domestic from international business activities by creating a separate global branch with its own manager.


A) international area
B) international division
C) global matrix
D) global product

E) None of the above
F) B) and C)

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B

Which of the following is a special ability of a company that competitors find extremely difficult to equal?


A) comparative advantage
B) absolute advantage
C) core competency
D) economy of scale

E) A) and B)
F) All of the above

Correct Answer

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An organizational structure that splits the chain of command between product and area divisions is referred to as a(n) ________ structure.


A) international area
B) international division
C) global matrix
D) global product

E) A) and B)
F) All of the above

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When should managers consider decentralized decision making? What benefits might emerge?

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Decentralized decision making is benefic...

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The objectives at the ________ of an organization are typically more precise and contain numerical targets of performance.


A) department-level
B) business-level
C) global-level
D) corporate-level

E) A) and B)
F) A) and C)

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A

Briefly describe the three generic business-level strategies,providing an example of each.

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In addition to stipulating the overall c...

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Which of the following is the first stage of the strategy-formulation process?


A) identification of value-creating activities
B) formulation of strategies
C) identification of company mission and goals
D) identification of core competency

E) B) and C)
F) B) and D)

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Which of the following statements is true of objectives?


A) Objectives of individual business units in a company tend to be stated in the most general terms.
B) Objectives become more precise at the level of individual departments.
C) Objectives at the highest level in an organization tend to be more specific.
D) Objectives at the highest level in an organization are more concrete as they contain numerical targets.

E) All of the above
F) A) and D)

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Adapting products and their marketing strategies in each of the national markets of a company to suit local preferences is called a ________ strategy.


A) multinational
B) blue ocean
C) global
D) retrenchment

E) B) and D)
F) A) and B)

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The main benefit of a global strategy is that it allows a company to ________.


A) closely monitor buyer preferences in each local market
B) save costs due to product and marketing standardization
C) customize its products and services
D) respond effectively to emerging buyer preferences

E) A) and B)
F) A) and C)

Correct Answer

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Which of the following strategies works best for an organization that practices mass production and mass-marketing?


A) differentiation strategy
B) focus strategy
C) low-cost leadership strategy
D) retrenchment strategy

E) C) and D)
F) A) and C)

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Core competencies of organizations are the special skills of certain employees that give a company an edge over other organizations.

A) True
B) False

Correct Answer

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Companies that typically design promotional campaigns and advertising strategies at their headquarters are most likely to follow a ________ strategy.


A) retrenchment
B) global
C) blue ocean
D) multidomestic

E) All of the above
F) A) and B)

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Core competencies are developed by organizations over long periods of time.

A) True
B) False

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Free-market economies tend to levy high taxes on business profits whereas socialist economic systems normally levy lighter taxes.

A) True
B) False

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