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Exam 12: Global Marketing Management: Planning and Organization

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Question 21

True/False

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Licensing is a form of exporting.

A) True
B) False

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Question 22

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With respect to the international planning process, the marketing plan begins with a situation analysis and culminates in the selection of an entry mode and a specific action program for the market.

A) True
B) False

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Question 23

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Which of the following is most likely to occur next in the international planning process, once a "go" decision in Phase 3 has been taken?

Which of the following is the simplest and the cheapest method to enter a foreign market?

Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?

Pizza Hearth is in the process of deciding on the mode of entry into the Eastern European countries. Which phase of the international planning process is Pizza Hearth currently in?

Pots and Pans Unlimited, a large U.S. kitchenware distributor, sells its inventory twice a year to the American branch of CookWell, a large Vietnamese kitchen retailer. CookWell, in turn, sells those products through its retail stores in Vietnam and Thailand. Which of the following best describes the form of exporting that Pots and Pans Unlimited is engaged in?

A joint venture is different from a consortium in that a joint venture:

Which of the following is true about strategic planning?

Which of the following organizational structures is the most extensive of those usually adopted by companies?

As global markets continue to homogenize and diversify simultaneously, the best companies will focus on country as the primary segmentation variable.

KFC sells Youtiao, a kind of Chinese doughnut, at its outlets in China. The Youtiao is considered an important part of a Chinese breakfast menu. In marketing terms, KFC is practicing a _____ strategy.

Tactical planning is essentially long term, incorporating generalized goals for the enterprise as a whole.

If a product is culturally sensitive, then decisions related to the product are more likely to be centralized.

Which of the following relationship skills is necessary during the initiating activity stage of building a strategic alliance?

Explain the difference between a joint venture and consortia.

In the context of organizing for global competition, what are the different patterns that are found in multinational firms?

A _____ refers to a partnership of two or more participating companies that have joined forces to create a separate legal entity to facilitate doing business in a country where none of the participants are currently active.

The growth of free trade areas that are tariff-free among members but have a common tariff for nonmembers creates an opportunity that can be capitalized on by direct investment.

Exporting is a common approach of market entry for mature international companies with strong marketing and relational capabilities.