Question 1

Most organizations maintain positions such as chief executive officer (CEO), chief financial officer (CFO), and chief operations officer (COO) at the strategic level.

Accepted Answer

A) True 
 B)False

Question 2

The balanced scorecard is a management system, in addition to a measurement system, that enables organizations to clarify their visions and strategy and translate them into action.

Accepted Answer

A) True 
 B)False

Question 3

Define the relationship between benchmarks and benchmarking.

Accepted Answer

Benchmarks are baseline values the syste...

Question 4

What would a company like eBay or Amazon be constantly benchmarking?

Accepted Answer

A)  MIS efficiency
B)  MIS effectiveness
C)  MIS efficiency and MIS effectiveness
D)  Usability metrics onlyE) C) and D)
F) A) and C)

Question 5

The balanced scorecard was developed by Drs.Robert Kaplan of the Harvard Business School and David Norton.Which systems does the balanced scorecard measure?

Accepted Answer

A)  CRM and ERP
B)  BPR and ERP
C)  SCM and ERP
D)  SCM and CRME) A) and C)
F) A) and B)

Question 6

Who is responsible for ensuring the speed, accuracy, availability, and reliability of the management information systems?

Accepted Answer

A)  Chief knowledge officer (CKO) 
B)  Chief privacy officer (CPO) 
C)  Chief technology officer (CTO) 
D)  Chief information officer (CIO) E) A) and B)
F) All of the above

Question 7

What are the most successful solutions or problem-solving methods that have been developed by a specific organization or industry?

Accepted Answer

A)  ROI
B)  Metrics
C)  Best practices
D)  KPIE) All of the above
F) C) and D)

Question 8

Effectiveness MIS metrics measure the impact MIS has on business processes and activities, including customer satisfaction and customer conversion rates.

Accepted Answer

A) True 
 B)False

Question 9

What type of measurement is using market share as a KPI?

Accepted Answer

A)  Fuzzy logic measurement
B)  External measurement
C)  Neural network measurement
D)  Internal measurementE) A) and D)
F) A) and C)

Question 10

According to Fast Company magazine, chief intellectual property officer is a new executive level we might see created over the next decade.Which of the following includes the roles and responsibilities of this officer?

Accepted Answer

A)  Manage and defend intellectual property, copyrights, and patents.
B)  Determines if a person or business process can be replaced by a robot or software.
C)  Create the optimal relationship between user and technology.
D)  Ensure the ethical and legal use of information within an organization.E) A) and D)
F) A) and C)

Question 11

CRM metrics include sales metrics, service metrics, and marketing metrics.

Accepted Answer

A) True 
 B)False

Question 12

According to Fast Company magazine, which of the following executive levels might we see created over the next decade?

Accepted Answer

A)  Chief intellectual property officer
B)  Chief automation officer
C)  Chief user experience officer
D)  All of theseE) C) and D)
F) All of the above

Question 13

Which of the following is not a common approach to closing an MIS skills gap?

Accepted Answer

A)  Social recruiting
B)  Off-site training
C)  Competitive salary
D)  Mentoring servicesE) C) and D)
F) All of the above

Question 14

What does usability effectiveness MIS metrics measure?

Accepted Answer

A)  The ease with which people perform transactions and find information.
B)  The number of customers an organization "touches" for the first time and persuades to purchase its products or services.
C)  The amount of time a system takes to perform a transaction.
D)  The number of hours a system is available for users.E) B) and C)
F) None of the above

Question 15

Which of the following is a type of efficiency MIS metric?

Accepted Answer

A)  Customer satisfaction
B)  Conversion rates
C)  Financial transactions
D)  Web trafficE) A) and B)
F) None of the above

Question 16

The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information within an organization.

Accepted Answer

A) True 
 B)False

Question 17

The chief data officer is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.

Accepted Answer

A) True 
 B)False

Question 18

Abandoned shopping carts, click-through, and page exposures are a few types of website metrics.

Accepted Answer

A) True 
 B)False

Question 19

The balanced scorecard views the organization from seven perspectives.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a type of effectiveness MIS metric?

Accepted Answer

A)  Transaction speed
B)  System availability
C)  Usability
D)  ThroughputE) A) and C)
F) B) and C)

Exam 4: Measuring the Success of Strategic Initiatives

Define the relationship between benchmarks and benchmarking.

Correct AnswerverifiedBenchmarks are baseline values the syste...View AnswerShow Answer

Abandoned shopping carts, click-through, and page exposures are a few types of website metrics.

Correct AnswerverifiedShow Answer

The balanced scorecard views the organization from seven perspectives.

Correct AnswerverifiedShow Answer

What are the most successful solutions or problem-solving methods that have been developed by a specific organization or industry?

Correct AnswerverifiedShow Answer

According to Fast Company magazine, chief intellectual property officer is a new executive level we might see created over the next decade.Which of the following includes the roles and responsibilities of this officer?

Correct AnswerverifiedShow Answer

What would a company like eBay or Amazon be constantly benchmarking?

Correct AnswerverifiedShow Answer

Who is responsible for ensuring the speed, accuracy, availability, and reliability of the management information systems?

Correct AnswerverifiedShow Answer

CRM metrics include sales metrics, service metrics, and marketing metrics.

Correct AnswerverifiedShow Answer

The balanced scorecard is a management system, in addition to a measurement system, that enables organizations to clarify their visions and strategy and translate them into action.

Correct AnswerverifiedShow Answer

The balanced scorecard was developed by Drs.Robert Kaplan of the Harvard Business School and David Norton.Which systems does the balanced scorecard measure?

Correct AnswerverifiedShow Answer

What does usability effectiveness MIS metrics measure?

Correct AnswerverifiedShow Answer

Most organizations maintain positions such as chief executive officer (CEO), chief financial officer (CFO), and chief operations officer (COO) at the strategic level.

Correct AnswerverifiedShow Answer

According to Fast Company magazine, which of the following executive levels might we see created over the next decade?

Correct AnswerverifiedShow Answer

The chief data officer is responsible for ensuring the speed, accuracy, availability, and reliability for MIS.

Correct AnswerverifiedShow Answer

Which of the following is a type of efficiency MIS metric?

Correct AnswerverifiedShow Answer

Effectiveness MIS metrics measure the impact MIS has on business processes and activities, including customer satisfaction and customer conversion rates.

Correct AnswerverifiedShow Answer

The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information within an organization.

Correct AnswerverifiedShow Answer

Which of the following is not a common approach to closing an MIS skills gap?

Correct AnswerverifiedShow Answer

Which of the following is a type of effectiveness MIS metric?

Correct AnswerverifiedShow Answer

What type of measurement is using market share as a KPI?

Correct AnswerverifiedShow Answer

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