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Exam 14: Global Marketing and Randd

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Question 71

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Discuss the concept of predatory pricing.Is predatory pricing ethical? What,if anything,should governments do to limit the influence predatory pricing by importers on domestic industries?

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Question 72

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Two conditions are necessary for profitable price discrimination.These are

A) the firm must sell a standardized product; and the firm must be able to keep its national markets separate.
B) the firm must be able to keep its national markets separate; and the existence of different price elasticities of demand in different countries must exist.
C) the firm must rely upon substantial economies of scale; and the firm cannot be a member of a major trade block.
D) the firm must sell highly differentiated products; and the existence of different prices elasticities of demand in different countries must exist.
E) there must be no tariff differences between the countries and there must be a fragmented retail system.

F) B) and C)
G) A) and B)

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Question 73

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When markets are divided up by sex,age,income,race,or education,they are segmented by:

______________ refer to the extent to which the place of manufacturing influences product evaluations.

Pricing in a foreign market is determined by many different environmental factors,including competition,internal company objectives,and legal restrictions.Your company has just developed a new production method,for window air conditioning units that are 35% cheaper than your closest competitors.The owners of your company want to recover the investment made in developing this new production process and they also want to increase their market share.The company has the opportunity to enter the Italian,French and Spanish markets.What pricing strategy would you use in these markets and why?

In the opening case,a key component of Burberry's strategy was to embrace digital marketing tools.

Dumping occurs whenever a firm sells a product for a price that is less than the cost of producing it.

Academic research has long maintained that a major factor of success for new-product introductions is the closeness of the relationship between finance and R&D.

You are a senior manager at Gildan Canada,which manufactures t-shirts,active wear,and socks and underwear and distributes these products in North America,Asia-Pacific,and Latin America.You are in charge of continuing to grow the international component of your firm. Explain what is meant by distribution strategy.What are the main differences among countries' distribution systems?

Only _____________ can tell R&D whether to produce globally standardized or locally customized products.

In regard to communication strategy,what is the difference between a push versus a pull strategy? Provide an example of an appropriate application of a push strategy and an example of an appropriate application of a pull strategy.

A(n) _____________ marketing strategy that views the world's consumers as similar in their tastes and preferences is consistent with the mass production of a standardized output.

A global marketing strategy,which views the world's consumers as similar in their tastes and preferences,is inconsistent with the mass production of a standardized output.

In the context of international communication,describe the concept of "noise." Is the noise level higher in developed or developing countries? Why?

Across the world,consumer tastes and preferences are becoming more: