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Exam 6: The Survey Interview

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Question 1

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If you have a target population such as senior citizens (65 years and older) , which sampling technique may be best for you to employ?

A) sample point
B) self-selection
C) stratified random
D) skip interval

E) All of the above
F) A) and B)

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Question 2

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Create a shuffle question strategy for an interview on voter intentions during a political campaign.

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One effective shuffle question strategy ...

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Question 3

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What advice would you give people who respond to survey interviewers?

Evaluate the following statement: "I like Aroma coffee best." 1 Strongly Agree 2 Agree 3 Neither agree nor disagree 4 Disagree 5 Strongly Disagree The above question scale is known as:

Systematic sampling can be done in the following ways:

A leaning question is the same as a leading question.

An increasing number of interviews are taking place through

A highly scheduled standardized interview requires the interviewer to be an expert on the topic of the survey.

One study revealed that the most important elements in shaping interviewee attitudes toward surveys are

When would you conduct a longitudinal survey?

In surveys, secondary questions can be used to discover reasons for strong approval or disapproval.

Random sampling can be achieved by putting the names of all population members into a container and drawing them out one-by-one until you have a large enough sample size.

It is best not to word survey questions negatively.

As an interviewer, long silences in telephone interviews should not be filled with "uh-huh's".

A study of the effects of question order suggests that specific questions should come first, followed by more general questions.

The majority of refusals in telephone surveys occur prior to the first substantive question.

Openings of surveys should be written out and recited verbatim.

Why is the telephone survey growing in popularity when research indicates it has many serious problems?

If your margin of error is within 5 percentage points, you have set your level of confidence at which of the following?

Reliability and replicability are achieved through a systematic approach to preparing and conducting interviews and analyzing results.