Question 1

stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   business analysis
D)   commercialization
E)   developmentF) A) and E)
G) All of the above

Question 2

__________ is the marketing term for a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange for money or something else of value.

Accepted Answer

A)   idea
B)   service
C)   widget
D)   utility bundle
E)   productF) B) and E)
G) B) and D)

Question 3

dramatic benefit of Activeion's Ionator is its __________.

Accepted Answer

A)   low cost
B)   ease of application
C)   compliance with ISO 9000 quality standards
D)   environmental impact on users' health and safety
E)   cause marketing potentialF) C) and D)
G) A) and C)

Question 4

General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was __________.

Accepted Answer

A)   an insignificant point of difference relative to competing snacks-consumers wouldn't switch from eating snacks from Frito-Lay and others
B)   too little market attractiveness-the growth in the snacks market is declining
C)   poor execution of the marketing mix-General Mills did not offer free samples at grocery stores
D)   poor product quality-the chips were not the same size
E)   incomplete market and product protocol-the brand name "Fingos" did not get consumers excitedF) A) and E)
G) C) and D)

Question 5

Development refers to the stage of the new-product process

Accepted Answer

A)   where initial ideas are generated and discussed.
B)   that turns an idea on paper into a prototype.
C)   where product characteristics and product benefits are selected.
D)   where cross-functional team members and leaders are selected and initial tasks are assigned.
E)   where the first version of a product enters the marketplace.F) C) and D)
G) A) and B)

Question 6

concept test is an

Accepted Answer

A)   internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product.
B)   external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product.
C)   internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
D)   in-house computer simulation of the new product that closely resembles the actual product to forecast sales.
E)   in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.F) A) and B)
G) A) and C)

Question 7

Philips Sonicare recently introduced the FlexCare+ rechargeable toothbrush.A key innovation is a new "gum care" mode that prompts consumers to brush for a full 3-minute cycle for improved gum health.This is an example of which type of innovation?

Accepted Answer

A)   disruptive innovation
B)   continuous innovation
C)   discontinuous innovation
D)   dynamically continuous innovation
E)   evolutionary innovationF) D) and E)
G) A) and E)

Question 8

Thirsty Dog! Thirsty Cat! Ad
-could a firm use a test market in its new-product process?

Accepted Answer

Test marketing involves offering actual ...

Question 9

a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space failed to make.What is this type of payment called?

Accepted Answer

A)   an opportunity cost charge
B)   lost sales fee
C)   shelf space allowance
D)   product displacement fee
E)   a failure feeF) B) and E)
G) B) and C)

Question 10

company's product mix is equal to the sum of its

Accepted Answer

A)   marketing mix.
B)   product class.
C)   product items.
D)   product lines.
E)   SKUs.F) C) and D)
G) B) and E)

Question 11

first flat-panel HD (high definition) TV is an example of which type of innovation?

Accepted Answer

A)   continuous innovation
B)   dynamically continuous innovation
C)   discontinuous innovation
D)   insignificant innovation
E)   interruptive innovationF) B) and E)
G) A) and B)

Question 12

Heinz EZ Squirt Photo
-discontinuous innovation is a product that

Accepted Answer

A)   disrupts consumer's normal routine but does not require totally new learning.
B)   requires no new learning by consumers.
C)   is not purchased by innovators and early adopters.
D)   initiates obsolescence of a product class.
E)   requires consumers to learn entirely new patterns of behavior and product usage.F) C) and E)
G) A) and B)

Question 13

Thirsty Dog! is a zesty beef-flavored,vitamin-enriched,mineral-loaded,lightly carbonated bottled water for your dog.It might have been a great product,but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers.The makers of this product had

Accepted Answer

A)   poor product quality.
B)   no economical access to buyers.
C)   an insignificant point of difference.
D)   incomplete market and product protocol.
E)   poor execution of the marketing mix.F) A) and E)
G) A) and D)

Question 14

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Accepted Answer

A)   ancillary services
B)   contractual services
C)   specialty services
D)   accessory services
E)   industrial servicesF) A) and E)
G) B) and D)

Question 15

product line is a group of product or service items that are closely related because they satisfy a class of needs,__________,are sold to the same customer group,are distributed through the same type of outlets,or fall within a given price range.

Accepted Answer

A)   are made of similar components
B)   are used together
C)   have one SKU number
D)   require high levels of R&D
E)   made from the same formulationsF) C) and D)
G) A) and B)

Question 16

stage of the new-product process that defines the strategic role for a new product in terms of the firm's overall objectives is referred to as __________.

Accepted Answer

A)   distinctive competency determination
B)   new-product strategy development
C)   strategic marketing process
D)   strategic management process
E)   product protocol definitionF) A) and E)
G) A) and B)

Question 17

Simulated test markets (STMs) are often run in shopping malls where consumers are

Accepted Answer

A)   asked how much a person is willing to pay for an unfamiliar item.
B)   asked whether they saw the firm's advertising campaign.
C)   questioned about how often they are likely to shop in that particular location.
D)   asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product.
E)   questioned to identify who uses the product class being tested.F) A) and E)
G) B) and D)

Question 18

Accessories are support products that include items such as

Accepted Answer

A)   stationery, paper clips, and brooms. 
B)   tools and office equipment.
C)   buildings and fixed equipment.
D)   raw materials and component parts.
E)   maintenance, repair, and legal services.F) B) and E)
G) A) and D)

Question 19

Unsought products are

Accepted Answer

A)   any products associated with impulse buys at the supermarket checkout counter.
B)   products that were once very popular but that have become obsolete because they are in the decline stage of their product life cycle.
C)   items within a company's product line that do not perform as well as others in the line.
D)   products that the consumer does not know about or knows about but does not initially want.
E)   products that people choose to ignore because they find them offensive from a moral or ethical perspective.F) A) and E)
G) C) and E)

Question 20

Business products are also referred to as __________.

Accepted Answer

A)   commodities
B)   industrial products
C)   wares
D)   resale products
E)   merchandiseF) A) and E)
G) All of the above

Exam 10: Developing New Products and Services

Philips Sonicare recently introduced the FlexCare+ rechargeable toothbrush.A key innovation is a new "gum care" mode that prompts consumers to brush for a full 3-minute cycle for improved gum health.This is an example of which type of innovation?

Correct Answer
verified

stage of the new-product process that defines the strategic role for a new product in terms of the firm's overall objectives is referred to as __________.

Correct Answer
verified

concept test is an

Correct Answer
verified

dramatic benefit of Activeion's Ionator is its __________.

Correct Answer
verified

Business products are also referred to as __________.

Correct Answer
verified

Heinz EZ Squirt Photo -discontinuous innovation is a product that

Correct Answer
verified

General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was __________.

Correct Answer
verified

stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

Correct Answer
verified

Development refers to the stage of the new-product process

Correct Answer
verified

Unsought products are

Correct Answer
verified

Simulated test markets (STMs) are often run in shopping malls where consumers are

Correct Answer
verified

product line is a group of product or service items that are closely related because they satisfy a class of needs,__________,are sold to the same customer group,are distributed through the same type of outlets,or fall within a given price range.

Correct Answer
verified

Thirsty Dog! Thirsty Cat! Ad -could a firm use a test market in its new-product process?

Correct Answer
verified
Test marketing involves offering actual ...
View Answer

__________ is the marketing term for a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange for money or something else of value.

Correct Answer
verified

company's product mix is equal to the sum of its

Correct Answer
verified

a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space failed to make.What is this type of payment called?

Correct Answer
verified

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Correct Answer
verified

first flat-panel HD (high definition) TV is an example of which type of innovation?

Correct Answer
verified

Correct Answer
verified

Accessories are support products that include items such as

Correct Answer
verified

Exam 10: Developing New Products and Services

Philips Sonicare recently introduced the FlexCare+ rechargeable toothbrush.A key innovation is a new "gum care" mode that prompts consumers to brush for a full 3-minute cycle for improved gum health.This is an example of which type of innovation?

Correct AnswerverifiedShow Answer

stage of the new-product process that defines the strategic role for a new product in terms of the firm's overall objectives is referred to as __________.

Correct AnswerverifiedShow Answer

concept test is an

Correct AnswerverifiedShow Answer

dramatic benefit of Activeion's Ionator is its __________.

Correct AnswerverifiedShow Answer

Business products are also referred to as __________.

Correct AnswerverifiedShow Answer

Heinz EZ Squirt Photo -discontinuous innovation is a product that

Correct AnswerverifiedShow Answer

General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was __________.

Correct AnswerverifiedShow Answer

stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

Correct AnswerverifiedShow Answer

Development refers to the stage of the new-product process

Correct AnswerverifiedShow Answer

Unsought products are

Correct AnswerverifiedShow Answer

Simulated test markets (STMs) are often run in shopping malls where consumers are

Correct AnswerverifiedShow Answer

product line is a group of product or service items that are closely related because they satisfy a class of needs,__________,are sold to the same customer group,are distributed through the same type of outlets,or fall within a given price range.

Correct AnswerverifiedShow Answer

Thirsty Dog! Thirsty Cat! Ad -could a firm use a test market in its new-product process?

Correct AnswerverifiedTest marketing involves offering actual ...View AnswerShow Answer

__________ is the marketing term for a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange for money or something else of value.

Correct AnswerverifiedShow Answer

company's product mix is equal to the sum of its

Correct AnswerverifiedShow Answer

a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space failed to make.What is this type of payment called?

Correct AnswerverifiedShow Answer

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Correct AnswerverifiedShow Answer

first flat-panel HD (high definition) TV is an example of which type of innovation?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Accessories are support products that include items such as

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Test marketing involves offering actual ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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verified

Correct Answer
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Correct Answer
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Correct Answer
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