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Exam 8: Social Media Information Systems

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Question 21

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Pablo's Burgers is a new fast food brand that has opened restaurants in twenty cities. Its current goal is to measure brand awareness among its customers based on the input received from social media. Which of the following will help Pablo's measure its brand awareness?

A) units
B) metrics
C) attributes
D) assets

E) C) and D)
F) A) and D)

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Question 22

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Explain the role of social media (SM)in human resources.

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Social media is used for finding employe...

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Question 23

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Explain each element in the SLATES model.

When a person attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her social capital.

________ is the investment in social relations with the expectation of returns in the marketplace.

The Jackson College of Arts displays its ads for free on a number of Web sites popular among students. However, every time a student clicks on the ads, it pays $0.30 to the site. Which of the following revenue models is Jackson College utilizing?

In 2025, emergence in the context of management would most likely mean a(n) ________.

Explain how social media (SM)can aid inbound and outbound logistics.

How should organizations respond to social networking problems? Which one of them is a dangerous approach and why?

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

________ are an extension of bad reviews.

Which of the following is a dynamic, social media-based CRM process?

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; A in SLATES stands for ________.

Unlike humans, organizations do not have social capital.

Connection data is data about relationships.

Facebook, Twitter, LinkedIn, and Google are all social media application providers.

The first step in developing a social media information system (SMIS) is to ________.

Which of the following terms refers to the investment of resources for future profit?

Worn-In Shoes is planning to launch its new range of trekking shoes. It has invited customers and trekking enthusiasts on its Facebook page to give suggestions about the features of the new product. The suggested features would then be used to manufacture customized trekking shoes. In this scenario, Worn-In Shoes is practicing ________.

________ is the application of social media to facilitate the cooperative work of people inside organizations.