Question 1

When a product or service is sold in a limited area,for a limited time,it is referred to as _____.

Accepted Answer

A)   a pioneering business
B)   test marketing
C)   preselling
D)   parallel marketingE) B) and C)
F) A) and D)

Question 2

The contents of a solid pitch deck are very well known.List and provide a brief description of the categories of slides in a standard pitch deck.

Accepted Answer

The Introductory Slide has your firm's n...

Question 3

Which of the following is not a topic addressed in the executive summary?

Accepted Answer

A)   Management
B)   Competitive advantages
C)   Employee code of conduct
D)   FinancesE) C) and D)
F) A) and D)

Question 4

Which of the following statements is true of the company section of a business plan?

Accepted Answer

A)   The overall description of the business financials forms the core part of this section.
B)   The product/service subsection mentions any protection through a proprietary technology.
C)   The company background subsection includes information about the pilot sales efforts and the floor plans.
D)   The tagline and elevator pitch of the business form the subsections of company description.E) None of the above
F) B) and D)

Question 5

A key employee/partner plan is also called a _____ plan.

Accepted Answer

A)   summary
B)   sales
C)   mini
D)   growthE) All of the above
F) B) and C)

Question 6

Which of the following is most likely to be a major business plan concern for bankers?

Accepted Answer

A)   Compliance with regulations and laws
B)   Intellectual property protection
C)   Asset or collateral base
D)   Monitoring complianceE) C) and D)
F) All of the above

Question 7

Which of the following sections of a classic business plan mentions the legal and organizational structures,key personnel,related service providers,and business location?

Accepted Answer

A)   The market
B)   The organization
C)   The appendixes
D)   The financialsE) A) and B)
F) A) and C)

Question 8

A business plan that provides information to potential licensees is referred to as a(n) _____ plan.

Accepted Answer

A)   screening
B)   invention
C)   operational
D)   conceptE) B) and C)
F) A) and D)

Question 9

Which of the following statements is true of an elevator pitch?

Accepted Answer

A)   It is shorter than a vision statement or tagline.
B)   Its goal is to sell the idea of a business to another.
C)   It does not sound like a sales pitch.
D)   It is a summary of the business,its business models,and immediate goals.E) A) and B)
F) None of the above

Question 10

Which of the following parts of a business plan is focused on creating new products or services and preparing new technologies,ideas,products or services for the firm's market?

Accepted Answer

A)   Preselling
B)   Research and Development
C)   Test marketing
D)   Proprietary technologyE) B) and C)
F) All of the above

Question 11

Overlooked competition is not a critical risk in a business plan.

Accepted Answer

A) True 
 B)False

Question 12

A(n) _____ plan is a document designed to detail the major characteristics of a firm-its product or service,its industry,its market,its manner of operating and its financial outcomes with an emphasis on the firm's present and future.

Accepted Answer

A)   screening
B)   informational
C)   invention
D)   businessE) A) and B)
F) None of the above

Question 13

Which of the following statements is not true when pitching your business plan to others?

Accepted Answer

A)   Your pitch is a chance to sell your ideas and a chance to sell yourself.
B)   The pitch,like the plan itself,has a very clear tradition about how it is supposed to be done.
C)   A pitch should last about 30 minutes followed by 15 minutes for questions.
D)   Your presentation is called a pitch,and the slideshow you create for the pitch is called your pitch deck.E) A) and B)
F) None of the above

Question 14

Which of the following statements is true of the financial statements and reports found in a business plan?

Accepted Answer

A)   The financial statements include the balance sheet,cash flow,and expense accounts.
B)   The assumptions accompanying the financial statements are not as important as other components of the financials.
C)   For all types of business plans,a set of financial reports or projections are the central component of the Appendix.
D)   The assumptions are simply what you assume will happen in the first year.E) B) and D)
F) B) and C)

Question 15

Your pitch deck is the same whether you give the presentation in person or you have the information posted online.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following components gives an overview of the business,its business model,market,expectations,and immediate goals?

Accepted Answer

A)   Vision statement
B)   Executive summary
C)   Mission statement
D)   Elevator pitchE) None of the above
F) C) and D)

Question 17

Craftsmanship and customization are examples of:

Accepted Answer

A)   a fragmented industry strategy.
B)   a generic strategy.
C)   a supra-strategy.
D)   a risk strategy.E) B) and C)
F) A) and B)

Question 18

Which of the following terms indicates that a product or service is being kept as a trade secret or is protected legally using patents,trademarks,copyright,or service mark?

Accepted Answer

A)   External legitimacy
B)   Proprietary technology
C)   Test marketing
D)   Corporate veilE) A) and B)
F) None of the above

Question 19

Since the café is Connie's first business venture,which of the following risks is most likely to cause Mr.Johnson to evaluate her business plan negatively?

Accepted Answer

A)   Uncertain sales
B)   Experience deficit
C)   Overlooked competition
D)   Inadequate paybackE) C) and D)
F) A) and D)

Question 20

When your product or service already exists but your firm is the first of its kind in your market,it is considered a(n) _____ business.

Accepted Answer

A)   entry-level
B)   pioneering
C)   substitutive
D)   new entrantE) A) and B)
F) A) and C)

Exam 8: Business Plans: Seeing Audiences and Your Business Clearly

Overlooked competition is not a critical risk in a business plan.

Correct AnswerverifiedShow Answer

Which of the following statements is not true when pitching your business plan to others?

Correct AnswerverifiedShow Answer

When your product or service already exists but your firm is the first of its kind in your market,it is considered a(n) _____ business.

Correct AnswerverifiedShow Answer

A(n) _____ plan is a document designed to detail the major characteristics of a firm-its product or service,its industry,its market,its manner of operating and its financial outcomes with an emphasis on the firm's present and future.

Correct AnswerverifiedShow Answer

A business plan that provides information to potential licensees is referred to as a(n) _____ plan.

Correct AnswerverifiedShow Answer

When a product or service is sold in a limited area,for a limited time,it is referred to as _____.

Correct AnswerverifiedShow Answer

Which of the following sections of a classic business plan mentions the legal and organizational structures,key personnel,related service providers,and business location?

Correct AnswerverifiedShow Answer

Which of the following statements is true of the company section of a business plan?

Correct AnswerverifiedShow Answer

Which of the following parts of a business plan is focused on creating new products or services and preparing new technologies,ideas,products or services for the firm's market?

Correct AnswerverifiedShow Answer

Which of the following is most likely to be a major business plan concern for bankers?

Correct AnswerverifiedShow Answer

A key employee/partner plan is also called a _____ plan.

Correct AnswerverifiedShow Answer

Which of the following statements is true of the financial statements and reports found in a business plan?

Correct AnswerverifiedShow Answer

Which of the following statements is true of an elevator pitch?

Correct AnswerverifiedShow Answer

Your pitch deck is the same whether you give the presentation in person or you have the information posted online.

Correct AnswerverifiedShow Answer

Craftsmanship and customization are examples of:

Correct AnswerverifiedShow Answer

The contents of a solid pitch deck are very well known.List and provide a brief description of the categories of slides in a standard pitch deck.

Correct AnswerverifiedThe Introductory Slide has your firm's n...View AnswerShow Answer

Which of the following components gives an overview of the business,its business model,market,expectations,and immediate goals?

Correct AnswerverifiedShow Answer

Which of the following terms indicates that a product or service is being kept as a trade secret or is protected legally using patents,trademarks,copyright,or service mark?

Correct AnswerverifiedShow Answer

Since the café is Connie's first business venture,which of the following risks is most likely to cause Mr.Johnson to evaluate her business plan negatively?

Correct AnswerverifiedShow Answer

Which of the following is not a topic addressed in the executive summary?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The Introductory Slide has your firm's n...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified