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Exam 14: Consumer Decision Process and Problem Recognition

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Question 21

Multiple Choice

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Nominal decisions can be broken into which two distinct categories?

A) brand loyal decisions and repeat purchase decisions
B) primary decisions and secondary decisions
C) high involvement decisions and low involvement decisions
D) expensive decisions and inexpensive decisions
E) first purchase decisions and repeat purchase decisions

F) A) and B)
G) A) and C)

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Question 22

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Candice is on a diet and wants to lose 10 pounds. She wants to be thin right now, which represents her _____.

A) actual state
B) ideal state
C) healthy state
D) desired state
E) future state

F) D) and E)
G) All of the above

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Question 23

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Rita is doing her family's grocery shopping and purchases ice cream. She's purchased Blue Bell ice cream before and purchases it again. She's not committed to this brand; it's just that she and her family like it. Which type of nominal decision is this?

When a consumer's actual state is perceived as being greater than the desired state, recognition of a problem does not occur.

Two distinct categories of nominal decision making are brand loyal decisions and repeat purchase decisions.

The manager of a bank branch is concerned about the number of mistakes the tellers were making, so he started manipulating different aspects of the environment in the bank to see what effect each has on the tellers' performance. He examined factors such as the lighting, temperature, and the volume of the music playing in the bank. Which approach to problem recognition is this manager using?

Which of the following statements is TRUE regarding active and inactive consumer problems?

Explain what is meant by the term "problem recognition."

A food manufacturer asked a group of working mothers to think about the problem of serving nutritious meals to their families given their time constraints and to indicate what activities, products, or brands are associated with, or perhaps could eliminate, those problems. This manufacturer is using which approach to problem recognition?

A consumer's desired state can be influenced by previous decisions.

Which type of decision making involves recognizing a problem for which there are several possible solutions?

Which of the following is NOT a type of consumer decision making discussed in your text?

Which type of consumer problem is one of which the consumer is not aware?

Which problem recognition involves a discrepancy that a variety of brands within a product category can reduce?

Two basic approaches to causing problem recognition are _____.

Nominal decision making is sometimes referred to as _____.

Many elderly consumers have problems with arthritis. This painful condition makes it almost impossible for them to open jars or medicine containers because the joints in their fingers are so stiff. Which type of consumer problem is this?

An advertisement for Topol toothpaste, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can remove the stains associated with these consumption behaviors. Which type of problem recognition is this marketer attempting to stimulate?

A manufacturer of a digital music player asked several consumers the problems associated with using these types of products. Several consumers said that they had trouble downloading music onto their computers and then onto their music players. Which approach to problem recognition is this marketer using?

Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate?