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Craftsmanship and customization are examples of:


A) a fragmented industry strategy.
B) a generic strategy.
C) a supra-strategy.
D) a risk strategy.

E) A) and D)
F) A) and C)

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Which of the following is most likely to be the key information that joint venture partners seek in a business plan?


A) Asset or collateral base
B) Cash flow and cash cycle
C) Intellectual property protection
D) Stability of firm

E) All of the above
F) C) and D)

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When a product or service is truly new to everyone,it is considered a pioneering business.

A) True
B) False

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Which of the following terms refers to a paragraph that describes the firm's goals and competitive advantages?


A) Tagline
B) Executive summary
C) Mission statement
D) Elevator pitch

E) None of the above
F) A) and B)

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A business plan presentation remains the same for different audiences.

A) True
B) False

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Differentiate between the vision statement and the mission statement of a business plan presentation.

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A firm's vision statement is the most im...

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Which of the following terms indicates that a product or service is being kept as a trade secret or is protected legally using patents,trademarks,copyright,or service mark?


A) External legitimacy
B) Proprietary technology
C) Test marketing
D) Corporate veil

E) B) and C)
F) All of the above

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Research suggests that firms without a business plan are less likely to close down than firms with plans.

A) True
B) False

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In Connie's business plan,which of the following components is most likely to be of interest to Mr.Johnson?


A) Cash flow and cash cycle
B) Growth rate
C) Competitive advantage
D) Amounts and schedules for returns

E) B) and C)
F) A) and C)

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A law firm needs to present a business plan to government officials.Which of the following is most likely to be expected by the officials in the business plan?


A) High growth rate
B) Compliance with regulations and laws
C) Intellectual property protection
D) Competitive advantage

E) None of the above
F) B) and C)

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Which of the following business plans is also called a mini-plan?


A) Invention plan
B) Concept plan
C) Screening plan
D) Operational plan

E) A) and D)
F) A) and C)

Correct Answer

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In the _____ section of a classic business plan,sales plan,competitive plan,and growth plan are discussed.


A) company
B) organization
C) financials
D) market

E) C) and D)
F) None of the above

Correct Answer

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What is the goal of appendixes?


A) To inform customers and partners about a firm and its products
B) To establish marketing strategies and identify major competitors
C) To provide supporting information that helps detail the key selling points of a plan
D) To explain the growth plan and competitive strategies

E) B) and C)
F) C) and D)

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Briefly describe the five types of business planning presentations.

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The five types of business planning pres...

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Informational plan focuses on the market and operationalization of a new invention.

A) True
B) False

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Typically,for a start-up business the financials:


A) give the monthly income and cash flow for the first year.
B) give the quarterly income and cash flow for the third year.
C) offer two-year projections for the income,cash flow,and balance sheet.
D) report the last five years of actual data.

E) A) and D)
F) None of the above

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Which of the following is a major component of a classic business plan?


A) Invention plan
B) Proof-of-concept Web site
C) The financials
D) Private placement memorandum

E) None of the above
F) A) and B)

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Which of the following statements is true of a business plan presentation?


A) Typically,a business plan presentation does not follow the content of a business plan.
B) The content of a business plan presentation remains the same for different audiences.
C) Handouts are mailed or distributed when the business plan changes frequently.
D) Listeners check presentations for the content and not for the professionalism and passion of the presenter.

E) A) and B)
F) A) and C)

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In the context of a business plan,a firm's responsiveness to customers is a key concern of bankers.

A) True
B) False

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