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Figure 16-2. The figure is drawn for a monopolistically competitive firm. Figure 16-2. The figure is drawn for a monopolistically competitive firm.   -Refer to Figure 16-2. If the ATC=40 at the profit-maximizing level of output, which of the following will occur in the long run in this industry? A)  Firms will exit this industry. B)  Firms will enter this industry. C)  This firm will continue to earn positive economic profits. D)  This firm will incur losses. -Refer to Figure 16-2. If the ATC=40 at the profit-maximizing level of output, which of the following will occur in the long run in this industry?


A) Firms will exit this industry.
B) Firms will enter this industry.
C) This firm will continue to earn positive economic profits.
D) This firm will incur losses.

E) B) and C)
F) A) and B)

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Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry. Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry.   -Refer to Table 16-2. Which industry has the lowest concentration ratio? A)  Industry J B)  Industry K C)  Industry L D)  Industry M -Refer to Table 16-2. Which industry has the lowest concentration ratio?


A) Industry J
B) Industry K
C) Industry L
D) Industry M

E) None of the above
F) C) and D)

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Two bottles of body wash sit side-by-side in a grocery store: Olay (a brand name) sells for $6.00, while Up and Up (not a brand name) sells for $3.00. Even defenders of brand names would have to admit that


A) no rational consumer would spend twice as much for Olay as she would for Up and Up.
B) the side-by-side presence of these two body washes conveys no useful information to consumers.
C) Olay has no incentive to maintain the quality of its product just because of the Olay brand name.
D) None of the above is correct.

E) A) and D)
F) A) and B)

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Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries. Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries.   -Refer to Table 16-1. What is the concentration ratio in Industry A? A)  38% B)  71% C)  92% D)  98% -Refer to Table 16-1. What is the concentration ratio in Industry A?


A) 38%
B) 71%
C) 92%
D) 98%

E) All of the above
F) B) and C)

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Firms that spend a large amount of money on advertising a particular product are likely to be providing consumers with


A) information about the availability of the product.
B) information about product price.
C) a signal of product quality.
D) a good example of wasted resources.

E) None of the above
F) B) and D)

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Critics of advertising argue that advertising leads to less elastic demand for products and a larger markup of price over marginal cost.

A) True
B) False

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Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product. In addition, the firm has total fixed costs equal to 20. Table 16-7 A monopolistically competitive firm faces the following demand schedule for its product. In addition, the firm has total fixed costs equal to 20.   -Refer to Table 16-7. If the firm has a constant marginal cost of $7 per unit, how many units should the firm produce to maximize profit? A)  3 units B)  4 units C)  5 units D)  6 units -Refer to Table 16-7. If the firm has a constant marginal cost of $7 per unit, how many units should the firm produce to maximize profit?


A) 3 units
B) 4 units
C) 5 units
D) 6 units

E) All of the above
F) C) and D)

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On a vacation to China, you find yourself eating every meal at the local Burger King rather than buying a meal from one of the street vendors. Your traveling companion claims that you are irrational, since you never eat Burger King hamburgers when you are home, and Burger King's hamburgers cost more than the meals prepared and sold by China's street vendors. An economist would most likely explain your behavior by suggesting that


A) your behavior is rational, but your friend's behavior is clearly irrational.
B) you are clearly irrational, but your friend's behavior is rational.
C) the Burger King brand name suggests consistent quality.
D) the advertising by Burger King in China is more persuasive than the advertising by Burger King in your home town.

E) B) and D)
F) B) and C)

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Firm A produces and sells in a market that is characterized by highly differentiated consumer goods. Firm B produces and sells industrial products. Firm C produces and sells an agricultural commodity. Which firm is likely to spend the greatest portion of its total revenue on advertising?


A) firm A
B) firm B
C) firm C
D) There is no reason to believe that any one of the three firms would spend a greater portion of its total revenue on advertising than the other two firms.

E) C) and D)
F) None of the above

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. Which of the following best describes the profit-maximizing outcome for the firm depicted here? A)  This firm is earning a short run profit, but will earn zero profit in the long run. B)  This firm is incurring a short run loss, but will earn zero profit in the long run. C)  This firm is earning zero profit in the short run, but will earn a positive profit in the long run. D)  This firm is in long run equilibrium and will continue to earn zero profit. -Refer to Figure 16-14. Which of the following best describes the profit-maximizing outcome for the firm depicted here?


A) This firm is earning a short run profit, but will earn zero profit in the long run.
B) This firm is incurring a short run loss, but will earn zero profit in the long run.
C) This firm is earning zero profit in the short run, but will earn a positive profit in the long run.
D) This firm is in long run equilibrium and will continue to earn zero profit.

E) All of the above
F) B) and C)

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Which market structure(s) include(s) many firms with differentiated products who can enter and exit the market freely?

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monopolist...

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Scenario 16-2 Suppose market demand for a product is given by the equation P = 20 - Q. For this market demand curve, marginal revenue is MR = 20 - 2Q. -Refer to Scenario 16-2. If the marginal cost of producing this good is 0, how much total consumer surplus would consumers receive in this market?


A) 10
B) 20
C) 50
D) 100

E) A) and C)
F) A) and D)

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Which of the following conditions distinguishes monopolistic competition from perfect competition?


A) the number of sellers in the market
B) the freedom of entry and exit by firms in the market
C) the size of firms in the market
D) product differentiation

E) A) and B)
F) None of the above

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Of the following market structures, which are considered imperfectly competitive?


A) III only
B) II and III
C) III and IV
D) II, III, and IV

E) B) and D)
F) A) and B)

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Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries. Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries.   -Refer to Table 16-3. What is the concentration ratio for Industry B? A)  approximately 46% B)  approximately 54% C)  approximately 57% D)  approximately 61% -Refer to Table 16-3. What is the concentration ratio for Industry B?


A) approximately 46%
B) approximately 54%
C) approximately 57%
D) approximately 61%

E) C) and D)
F) B) and C)

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. Use the letters to identify the deadweight loss from this firm producing at its profit- maximizing level of output. -Refer to Figure 16-14. Use the letters to identify the deadweight loss from this firm producing at its profit- maximizing level of output.

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Which of the following statements is not correct?


A) Monopolistic competition is similar to monopoly because in each market structure the firm can charge a price above marginal costs.
B) Monopolistic competition is similar to perfect competition because both market structures are characterized by free entry.
C) Monopolistic competition is similar to oligopoly because both market structures are characterized by barriers to entry.
D) Monopolistic competition is similar to perfect competition because both market structures are characterized by many sellers.

E) B) and C)
F) A) and B)

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Table 16-5 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm. Table 16-5 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm.   -Refer to Table 16-5. What price should this firm charge to maximize profit? A)  $6 B)  $12 C)  $18 D)  $24 -Refer to Table 16-5. What price should this firm charge to maximize profit?


A) $6
B) $12
C) $18
D) $24

E) B) and D)
F) B) and C)

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When a new firm considers entering a market, it takes into account only the profit it would make. What are the two external effects that occur in the market that the firm does not consider?

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product-variety exte...

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A downward-sloping demand curve


A) is a feature of all monopolistically competitive firms.
B) means that the firm in question will never experience a zero profit.
C) causes marginal revenue to exceed price.
D) prohibits firms from earning positive economic profits in the long run.

E) None of the above
F) A) and B)

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