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Pirated products tend to be of ______________ quality.


A) good
B) poor
C) high
D) special
E) none of the above

F) A) and B)
G) B) and E)

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With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the product has most of its sales during limited Times during the year.


A) core product
B) cultural product
C) niche item
D) seasonal product
E) filler product

F) A) and D)
G) B) and D)

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With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the item represents the bulk of the subsidiary's Sales volume.


A) core product
B) cultural product
C) niche item
D) seasonal product
E) filler product

F) All of the above
G) B) and D)

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Global product line mix options could be:


A) an extension of the home country product line
B) a subset of the home country product line
C) a mix of local and home country
D) localized only
E) all of the above

F) A) and E)
G) A) and D)

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With respect to product categories analyzed on the basis of sales turnover, a _____________ product is one where the product is only a small portion of the Subsidiary's overall sales. These even might be "dead-weight" items.


A) core product
B) cultural product
C) niche item
D) seasonal product
E) filler product

F) A) and B)
G) D) and E)

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A ______________ is a name, term, sign, symbol, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.

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Interbrand's most valuable brands list is dominated by American brands.

A) True
B) False

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The most obvious reason for having a global brand would be to take advantage of:


A) power promotions.
B) a large labor and selling force.
C) economies of scale.
D) coordinated logistics.
E) corporate vision.

F) All of the above
G) A) and B)

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Euro Disney eventually becoming Disneyland is an example:


A) transparent forewarning.
B) summary axing.
C) fade-in/fade-out.
D) pyramid focusing.
E) parallel dimension.

F) D) and E)
G) A) and D)

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Most companies sell a wide assortment of products. The assortment is usually described on the dimensions of ______________________ of the product mix.


A) width and scale
B) width and timing
C) width and ingredients
D) width and length
E) scale and length

F) All of the above
G) None of the above

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Holding cultural stereotypes about countries as an important source in assessing the value of a product is an example of:


A) the country of origin (COO) effect.
B) nationalism.
C) racial bias.
D) social sensitivity.
E) xenophobia.

F) B) and E)
G) A) and D)

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When the case for a transition from a local to a global (or regional) brand name is made, the firm needs to decide on how to implement the changeover in practice. Comment on the strategies that might be available for doing this and the considerations that might steer the manager toward one of the strategies.

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Three broad strategic options exist for ...

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One of the major challenges faced by international marketers of services is:


A) protectionism.
B) high costs.
C) patent infringement.
D) piracy.
E) low profits.

F) B) and E)
G) All of the above

Correct Answer

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Regarding opportunities in the global service industries, some of the _________ rules have been extended to the international services trade under the new WTO regime.


A) World Bank
B) International Monetary Fund
C) United Nations
D) GATT (General Agreements on Tariffs and Trade)
E) none of the above

F) B) and C)
G) B) and E)

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A key strategic issue that appears on international marketers' agendas is whether there should be a ________________________.


A) national brand
B) country brand
C) regional brand
D) local brand
E) global brand

F) B) and D)
G) C) and E)

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A good example of a global brand name is Microsoft.

A) True
B) False

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The German company Henkel is always customizing its brand portfolio, positioning, and product formulations. The two main challenges that the company faces are:


A) global brand and beta line management.
B) global brand and quality line management.
C) global brand and modular line management.
D) global brand and hybrid line management.
E) global brand and product line management.

F) A) and E)
G) A) and D)

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A ____________ is a name, term, sign, symbol, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to Differentiate them from those of competitors.


A) trademark
B) patent
C) signature
D) figure
E) brand

F) A) and D)
G) A) and E)

Correct Answer

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Intellectual property rights violations have been a major problem in China. Which of the following strategic options could be available to international marketers In the area of product piracy?


A) customs.
B) lobbying activities.
C) legal action.
D) product policy options.
E) all of the above.

F) B) and D)
G) B) and E)

Correct Answer

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The need for direct customer interface in providing services means that service providers must often have ____________________.


A) a warranty
B) a command of the local language
C) a local presence
D) low profit expectation
E) an inside government contact

F) A) and D)
G) A) and C)

Correct Answer

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