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Exam 6: Consumer Behavior

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Question 71

Multiple Choice

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Stuart wanted to impress Janet with the perfect engagement ring.He had been saving money for months,and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings.Marketers call this process

A) consumer confidence building.
B) self-actualization.
C) a decision rule.
D) reducing prepurchase dissonance.
E) learning.

F) A) and E)
G) D) and E)

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Question 72

Multiple Choice

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Christopher bought Timberland boots because he felt they were perfect for his outdoor activities.Patrick bought the same kind of boots because he felt they were stylish,especially with the logo clearly visible.The psychological factor driving Patrick's behavior is

A) a functional need.
B) lifestyle.
C) his universal set.
D) learned behavior.
E) his evoked set.

F) C) and D)
G) A) and C)

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Question 73

Essay

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Fred's Heating and Air Conditioning Service is considering using the slogan,"We fix it the first time,every time." Why might this slogan be a bad idea if Fred wants to maximize postpurchase satisfaction? Create a better slogan for Fred.

Upscale men's and women's clothing stores like Nordstrom,Neiman Marcus,or Saks Fifth Avenue are more likely to appeal to consumers' __________ needs.

__________ refer(s) to the process by which consumers select,organize,and interpret information to form a meaningful picture of the world.

Laura has a nearly new economy car,but she wants a Ford Mustang because she thinks it would be exciting to own one.If she decides to purchase a sports car such as the Mustang,she will be primarily fulfilling a __________ need.

Joanna lives according to her own rules,unconcerned about designer labels,brand names,and luxury items.Joanna is at what level in Maslow's Hierarchy of Needs?

Sometimes consumers have second thoughts after buying goods that are expensive,infrequently purchased,or associated with a high level of risk.This is an especially critical time for marketers,as their customers are dealing with

Rachael is visiting colleges before applying to schools.Rachael is likely to be involved in an impulse buying process.

Whenever major golf professionals use a new piece of golf equipment,sales of that equipment jump rapidly.What type of social influence do PGA and LPGA professionals represent for average golfers?

To attract and maintain habitual purchasers,marketers spend considerable effort

Every year before he puts his boat in the water,James has his mechanic put a new battery in the boat.James is most likely concerned with __________ risk.

Elena is in the process of buying a new car.There are many possible cars to choose from,but she is focused on a few she would actually consider buying.These make up her __________ set.

Consumers use and process different aspects of advertising or messages.__________ yields greater attention and deeper processing,and leads to strong attitudes and purchase intentions.

When the floor rusted through on her old car,Kelly knew she had a problem.Logically,Kelly's next step in the consumer decision process would be to

Why are attitudes important in consumer decision making?

Last semester,Henri bought his textbooks over the Internet and saved a considerable amount of money.Classes start in a few days,and he needs to decide right away how and where to purchase his books.Henri will most likely engage in a(n) __________ process.

A reference group may have direct or indirect influence on your attitude toward a particular clothing store.

When Karen realized her dog had fleas,Karen was faced with

Vladimir decided not to purchase the iPod shuffle because he didn't think it would hold all of his songs.Vladimir was using his assessment of the iPod shuffle's financial risk in making his decision.